GM hopes that Chevrolet Volt will boost its sales in coastal markets

Article by Christian A., on January 12, 2011

General Motors is hoping that the Chevrolet Volt will be able to increase sales in coastal markets where Chevy and other GM brands have yet to penetrate in the past, according to GM North American President Mark Reuss. He told reporters at the 2011 Detroit Auto Show that GM has to “do things differently” in markets where it isn’t strong.

Reuss mentioned California, New York and “green cities” such as Austin, Texas, as few of the markets that are in line to receive the 10,000 Volts Chevy that will be produced this year.

He also cited California and New York as two markets where GM wants to recover market share it ceded amid dealership closures and sales losses resulting from its 2009 bankruptcy.

Reuss said that the company lost a lot of its footprint and it now realizes that GM may grow in these markets without offering “crazy” incentives.

Instead, GM will be marketing in the places that it has been neglecting. The plan includes making marketing and advertising campaigns suitable to specific regions.

Reuss said that marketing campaigns for the compact Cruze, which was launched in September, and the Sonic subcompact that will replace the Aveo this year, will be different on the West Coast than in other areas. [via autonews - sub. required]

If you liked the article, share on:



As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Like other car companies, Volvo is also busy preparing for the autonomous future. As a matter of fact, the Swedish manufacturing firm is giving its first customers their firsthand experience...
by - January 15, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!