GM’s dealers frustrated by low supplies of the Chevrolet Equinox and GMC Terrain

Article by Christian A., on August 27, 2010

General Motors Co.'s dealers, frustrated by low supplies of the Chevrolet Equinox and GMC Terrain, probably will have to wait until midyear for a typical 60-day supply of the crossovers, GM sales chief Susan Docherty said last week.

On Jan. 1, GM had a 13-day supply of the Equinox and an 18-day supply of the Terrain. The 2010 Equinox was redesigned last June and the 2010 Terrain was launched in August.

In early September, Docherty said that she had believed, along with her team, that the industry will have a comeback at the back half of the year, she disclosed in an interview at the Detroit Auto Show. 

That was why GM started a third shift at the Equinox and Terrain plant in Ingersoll, Ontario, last October. Apparently, they misjudged the demand.

GM is considering other options, including Saturday production, said Jim Campbell, Chevrolet general manager. GM also has plans to open another body shop in the plant by the middle of this year. Doing so will add 40,000 units of production annually.

Mark Reuss, GM's president of North America, said that long term, the company may reopen plants, stating that he wants the assets to be utilized and that the problem lies with assets that aren't being used. [via autonews]

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