Mercedes-AMG big boss Tobias Moers outlines new product plans at Detroit Auto Show

Article by Christian A., on January 16, 2017

Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on a sales rampage to become one of Mercedes’ valid sources of volumes.

In fact, Mercedes-AMG delivered 23,261 performance cars in the United States in 2016, compared to 17,456 units in 2015 for a 33-percent surge. Overall, Mercedes-AMG posted 99,235 in deliveries in 2016, which represents an increase of around 44.1 percent over 2016. For the past three years, Mercedes-AMG had more than tripled its deliveries. The unit’s huge performance in 2016 was thanks to its biggest model offensive in the year – Mercedes-AMG expanded its product portfolio with over ten new models. A big part of this worldwide success is the performance division’s AMG 43 models and compact models.

In an interview with Motor1 at the sidelines of the 2017 Detroit Auto Show, Moers divulged several of his plans to continue the high wave of momentum gained in 2016 this year and in the next few years. For this, Mercedes-AMG will be launching new AMG 43 models in the US like the: C43 sedan, coupe and convertible; E43 and GLC43 SUV and coupe; GLE43 SUV and coupe; and SLC43. According to Moers, the AMG 43 serves as customers’ entry point into the AMG brand, adding that thanks to it, the performance division could make other AMG models be more focused or more hardcore.

Moers also disclosed the impending arrival of new AMG models powered by new V6 engines, although he reiterated AMG’s strong commitment to V8 models. These new V6 engines would power the new AMG 43 models as well as the E50 Coupe. Since Mercedes-AMG isn’t planning to create a new E63 Coupe, the E50 Coupe – powered by a new, biturbo inline-six that generates more than 400 hp in output – will serve as the king of the E Coupe range, for now. Looks like those waiting for the new E63 Coupe would have to wait a little longer as Mercedes-AMG sorts its priorities.

Meanwhile, Moers confirmed that Mercedes-AMG is planning to replace its AMG 45 models – which are essentially A, CLA, and GLA units powered by four-cylinder engines. At the same time, Mercedes-AMG will pursue its AMG 65 models, which will be powered by V12 engines and which will boast of offering the best in terms of luxury, prestige and exclusivity. He noted that luxury customers buy AMG 65 models simply because these models are superior to the AMG 63 in terms of performance and luxury.

According to Mercedes-AMG, its success in the future will be underpinned by “conquest,” which would entail the creation of more AMG models.


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