Daimler Group CEO Dr. Dieter Zetsche somehow confirmed that there will be a new SUV in their lineup. This announcement came from the CEO himself while on a press meeting at the 2017 Detroit Auto Show. Unfortunately, he didn’t go over the details. According to Zetsche, “I’d like to say you will be seeing it, but I’ll leave it at that.”
According to rumors, the luxury SUV will be wearing a Maybach badge. If that’s the case, the SUV will be among Mercedes’ Maybach division which also includes the limited edition S650 Cabriolet. For sure, not everyone would be pleased with the idea but some people would also want an SUV with all the luxurious appointments. Even if it gets delayed for a few more years, we think a Mercedes-Maybach SUV would be more than amazing.
Besides, don’t you think it’s about time that Mercedes-Benz comes up with an ultra-posh SUV? In any case, the German brand’s luxury sport utility vehicle will be pitted against Lamborghini’s Urus, Rolls Royce’s Cullinan and of course, Bentley’s Bentayga model.
There are no details yet on whether the SUV will be following the GLS footprint or if it will be creating the electrified version. While Matthias Luhrs thinks that it’s “too early to say”, at least they are keeping an open mind about this idea.
Come to think of it; the supposed SUV model was first thought to be a GLS, which is relatively the same as the S-Class. Or it could be because of the S-Class’ recent foray into the Maybach division. Either way, this is probably how all the Mercedes-Maybach speculations have started.
As far as we know, the AMG and Maybach divisions are also heading towards electrification. At least according to Auto Express UK’s recent interview with Dr. Jens Thiemer. He had said that they are going to call it “EQ-ing.” In line with this, Mercedes-AMG’s Project One hypercar (based on the W07 Formula One’s hybrid powertrain) is also expected to have its production debut this 2017. So the timing is quite right.
In one way or another, it looks like electrification will rule the car industry in the near future. Since our favorite car brands have started to jump into the pure electric and plugin hybid bandwagon, an electrified luxury SUV is certainly not a bad idea. Green is always the “in” thing nowadays. And if Mercedes’ upcoming SUV will take on the full-size GLS version, one thing’s for sure, it’s going to be really great.