Nissan announces its presence at Detroit Auto Show… for 2012

Article by Christian A., on January 13, 2011

Nissan Americas Chairman Carlos Tavares recently said that, after a three-year absence, Nissan Motor Co. will make its comeback at the Detroit Auto Show in 2012. He made the pledge in a statement issued by the Detroit Auto Dealers Association.

In a statement released by Detroit show organizers, Tavares said that the amount of new product indicates the direction for the world's economic future.

The No. 5 auto brand in the United States, Nissan has been notably absent from the high-profile event.

Its Infiniti luxury brand has also skipped the show for three years. In 2008, Nissan said it was pulling out of the Detroit show as the American economy crashed and companies scrambled to conserve cash. Other automakers - notably Mitsubishi, Suzuki and Porsche - have also withdrawn from the show in recent years.

Porsche returns in 2011 for the first time since 2007. Nissan also withdrew from other auto shows, saying it planned to shift its marketing funds to more cost-effective events.

That decision was made before Tavares became chairman of Nissan Americas. [via autonews - sub. required]

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