Porsche is examining various methods to meet the demands for its 911 sports coupe and its sales target in 2018, according to its CEO, Matthias Mueller. The company plans to increase its production capacity and hire new employees to reach the sales target of 200,000 units in 2018, up from almost 119,000 vehicles in 2011.
Porsche needs to increase its production capacity since it plans to sell 50,000 Cajuns every year starting 2014. The company had planned to expand its Stuttgart manufacturing site, but later withdrew the proposal as it is in the middle of an urban area.
The carmaker bought Duerr’s real estate next to the plant, but built a paint shop instead of a production a site. “From a topography point of view, the plant isn't ideal," Mueller said. Posrche’s CEO said they could free up more space in the plant by moving the customer service repair shop somewhere else.
Mueller added that the company may run its assembly lines faster, and would have to train existing employees to prevent quality problems. Despite the need to increase production capacity for the 911, Mueller ruled out shifting production to Leipzig, noting that it is a “dogma” for the sports car to be built only in Stuttgart.
Porsche 911 Carrera sports an evolved design that is seen from any angle. Looking at it from the side, you see bigger alloy wheels, a more curved windshield, new design elements -- all of which help to make it look more like a coupe.
The German sports car has a modified and wider front, where you would find new headlamps and bigger side air intakes. The wider rear spoiler also gives the 911 Carrera more power output. The spoiler and other aerodynamic elements guarantee lower lift while keeping the drag coefficient down. The narrower and redesigned LED rear lights rounds out the rear profile.
911 Carrera, in line with Porsche Intelligent Performance, has a light aluminium steel body and a variety of new functions and components. These help make it more efficient and fun to drive.
Moreover, the vehicle will be the first seven speed manual transmission passenger car around the world. It takes after the Doppelkupplungsgetriebe module that features an optional seven-speed transmission. The first six gears offer close ratio, giving the driver an easy time when accelerating, while the seventh gear has quasi overdrive that helps fuel economy.
Porsche 911 Carrera is also the first sports car to have the automatic start/stop feature. The system saves about 0.6 liters of fuel for every 100 kilometers basing on the New European Driving Cycle. The auto stop and start feature is paired with both the PDK and manual transmission for all 911 Carrera models. Moreover, the joint thermal management system for both the transmission and the engine, as well as the electrical system recuperation, increases fuel savings by another 0.35 l for every 100 km.
Also, the cooling design does not use any underbody ventilation, which benefits the car's aerodynamics and performance.
Drivers could also take advantage of the sailing function. It is the first time that a car such as the 911 Carrera would have this feature. This would help cut fuel consumption by a liter per 100 kilometres. The engine disengages from transmission the moment the driver lets go of the accelerator. There are more potential fuel savings when driving at faster speeds.
The optimized fuel savings is enhanced by the Porsche-style downsizing: The new 911 Carrera has a 3.4 liter engine with a smaller displacement, compared to the previous models 3.6 liters. That helps the 911 Carrera become the first sports car from Porsche to have carbon dioxide emissions of less than 200 grams per kilometer.