Porsche AG will be launching a new hybrid at the 2011 Detroit auto show and is building its fourth dealership there too, signaling that it has more confidence now in the city. Porsche had withdrawn from the Detroit auto show in 2007 and back then, it said that it was allocating resources to other areas in the country that had more customers.
Even local dealers are getting into the spirit. Recently, the renovations of two dealerships were completed and two new showrooms are being constructed.
Tony Fouladpour, business communications manager for Porsche, said that there’s much optimism about Detroit and Porsche’s future in the city. Eitel Dahm, president of the Eitel Dahm Motor Group, which also sells Audi, BMW and Mini brands, agrees.
He revealed that his network is growing as he will have four dealerships, with the opening of a new $2 million Porsche showroom in Eastpointe, Mich. this April. He said that with the economy on its way to recovery, it’s time to invest. It’s not just him though.
The Suburban Collection-owned Porsche dealership in Farmington Hills, Mich., had recently completed a $1 million renovation. At the end of 2009, a new showroom was opened by Howard Cooper Porsche in Ann Arbor, Mich. Fred Lavery Co. is constructing a new showroom Birmingham, Mich., where a former Goodyear Tire Center had been put up before. The project was given the go signal by the Birmingham City Commission in February.