Much of the attention of those who attended the Detroit Auto Show was focused on subcompacts and compacts. Among the most notable are the Asian entries, which include a revamped Honda Civic, a small sporty coupe from Hyundai called the Veloster and a downsized Toyota Prius.
However, such traditional small-car models are competing with the Detroit 3's most serious offerings in decades. Fiat, which is Chrysler Group's partner, is launching the 500 minicar.
General Motors Co. unveiled the subcompact Chevrolet Sonic, which will compete with the Honda Fit, the newly launched Ford Fiesta and others. Ford Motor Co. will put its redesigned Ford Focus up against the newly launched Hyundai Elantra, Chevrolet Cruze and others.
The domestic brands are settling in a small-car segment that should grow faster than the broader market in coming years - especially if gasoline prices continue to rise. Plus, small cars will help with fuel-economy standards that get steadily tougher through 2016.
The entries also indicate just how automakers view small cars now. It used to be that companies considered these models to be loss leaders but they tolerated them because they help them meet the corporate average fuel economy standards and this enables them to continue to sell gas-guzzling and higher-margin pickups and SUVs.
Jeff Schuster, head of global forecasting for J.D. Power and Associates, calls this group of smaller vehicles from the Detroit 3 as being “truly competitive” for the first time ever.
Formally known as the North American International Auto Show (NAIAS), the Detroit Auto Show is held annually in Detroit, Michigan at Cobo Center, usually in January. Regarded as one of the largest auto shows in North America, the Detroit Auto Show has been hosted in Detroit for more than a century. The event has been held at Cobo Center since 1965. The show occupies around a million square feet of floor space.
The Detroit Auto Show usually commences with press preview days, industry preview days and a charity preview event. For 2011, the Detroit Auto Show is scheduled from January 10 to 23, 2011. Press preview is set on January 10 and 11, while the industry preview is scheduled on January 12 and 13. The charity preview was held on January 14. The 2011 Detroit Auto Show opened its doors to the public on January 15, and will close on January 23.
In 2010, the Detroit Auto Show ran from January 11 to 24. It saw the Ford Fusion Hybrid and Ford Transit Connect receiving the North American Car and Truck of the Year awards.