After 8 years, the new Maserati Quattroporte was finally unveiled today and now the Italian four-door saloon is ready to take on cars such as the Porsche Panamera or the Aston Martin Rapide. Everything that you see in the pictures is completely new: the car features a new front end and a redesigned grille seen also on the Levante/Kubang SUV Concept, a new set of headlights as well as a redesigned front hood.
The side was also updated and now features new design lines that make the 5 meters Maserati more attractive. The rear end is not too attractive, but this is only what we think. Under the hood, we find the traditional V8 engine, which will be produced in the Ferrari factory in Maranello.
Still, expect a more fuel-efficient V6 engine. The interior was also updated and the car received a brand new and sexy steering wheel. No details are available yet, but the car will make its official debut in January at the 2013 Detroit Auto Show, so expect to see some numbers at a later date.
Maserati stands at the edge of unmatched strategic and industrial growth and expects to see its world presence increased to 50,000 units in 2015. Maserati has prepared itself to face this growth challenge and welcomes it with anticipation.
The growth is founded on the values of elegance, performance, quality and style. These are the values that Maserati has been recognized and praised for in almost a century of history. This exhilarating progression ensures that Maserati will become true global players especially with 2 new production facilities in different continents with its heart remaining solidly planted in its roots in Modena, Italy.
Maserati CEO Harald Wester shares that the growth is based on the release of 3 new models that will enter two segments of the market. The step forward will start with the 2013 Maserati Quattroporte. The Quattroporte is a high-performance luxury sports car that reinterprets the classic Maserati’s design features into a contemporary new design language. The style of the Quattroporte was based on Maserati’s three guiding design principles of dynamism of lines, harmony of shapes, and Italian elegance.
Compared to previous models, the Quattroporte is more generous when it comes to size and brings out its sporty nature through sinuous and graceful design. There are some characterizing elements of the previous models that have been maintained on purpose like the triangular C pillar, the front grill, and the three side vents.
The new functional features and style include a strong belt line that runs across the entire length of the side, giving the Quattroporte a feel and look that is muscular yet elegant especially with the three side windows and the frameless doors. The interior design of the Quattroporte is aimed at essentiality and highlights the simplicity of lines as well as the full functionality of its in-board instrumentation.
The functional elements of the Quattroporte’s interior are mixed with soft quality surfaces that are composed of refined leathers and prestigious woods, reveals Lorenzo Ramaciotti, the Maserati Design Center Head. The innovative and proprietary engines of the Quattroporte were designed and developed by engineers from both Maserati and Ferrari right at the core of Italy’s motor valley.
The Quattroporte will be produced in Ferrari’s Maranello plant which has been associated with passion and cutting-edge technology for more than 60 years. Maserati Powertrain Director Paolo Martinelli shares that passion is truly the middle name for this new generation of engines from Maserati that will equip not just the Quattroporte but all the models that will come after in the market.
The state-of-the-art technology and passion that lies at the heart of all the engines will then be mounted on the next generation of products from Maserati. These engines will not only be more exciting to drive. They will deliver more power but they have been built to be more eco-friendly.