2011 Frankfurt Motor Show: Maserati Kubang Concept is a stylish SUV

Article by Christian A., on September 13, 2011

Maserati Kubang is a sport luxury SUV that shows us how the carmaker will expand its product range and further its foothold in the sports luxury market.

Unlike high-end luxury and sports cars, SUVs are perceived to be weak when it comes to providing an elegant atmosphere and great driving experience. And this is the perception that the Maserati Kubang is trying to dispel with its luxury and sport SUV concept.

The idea is something that Maserati has been toying with for a long time. The car brand launched the Kubang concept in the 2003 Detroit Auto Show. At that time, most other carmakers were not even thinking about offering a sport luxury SUV.

Working with sister brand Jeep, which created and dominated a new market segment, has helped Maserati make the sport luxury SUV concept a reality. And it was only fitting to give it the Kubang name because it was the name of concept car that ushered in the luxury SUV idea, after all.

All major parts of the system and the very essence of the Kubang will be undeniably Maserati from the engine, style, brakes, suspensions, performance, and handling. All of which will exude the finest artisanship, sportiness, elegance, style, performance and luxury that Maserati is known for. The distinctive Maserati touch in the design has been created by the brand's Style Center under the leadership of Lorenzo Ramaciotti.

Head of the Maserati Powertrain Department Paolo Martinelli will spearhead the new generation Maserati proprietary engine that will be seen in the Kubang. Martinelli was also the engine chief of the Formula One team. The new engine will then be produced by Ferrari.

Further, the Maserati Product Development Department will come up with an AT 8 speed automatic transmission that will be complemented by very particular performance settings including brakes, steering, and suspensions.

Press Release

Maserati Kubang Concept

Maserati Kubang - a new Maserati vehicle in the sport luxury SUV segment will represent a natural direction for the company to enlarge its product range and strengthen its presence in the sport luxury market.

For some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today's high-end sports and luxury cars. And this is precisely what Maserati set out to do with its new sport luxury SUV concept that is being unveiled at the Frankfurt Auto Show today, the forerunner of the future Maserati range, creating at once discontinuity by entering a new segment, and continuity by maintaining the integrity of Maserati's DNA.

The idea of a sport luxury SUV is naturally not totally new to Maserati. Many will remember the Kubang concept that was unveiled at the Detroit Auto Show in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one.

Today potential synergies with sister brand Jeep - a brand that 70 years ago created a new segment of the market and is today a leader of this very segment - are the important catalyst for Maserati's own interpretation of a sport luxury SUV. And it seems only appropriate to give the model that we are unveiling today the very name of the concept that opened the way: Maserati Kubang.

The essence and all major system components of the Maserati sport luxury SUV will unmistakably be Maserati: style, engine, suspensions, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand's core values of sportiness, style, elegance, luxury, performance and craftsmanship.

The distinctive Maserati style that makes the Kubang immediately recognisable as a true Maserati has been created by the Maserati Style Center headed by Lorenzo Ramaciotti.

New-generation high-tech Maserati proprietary engines will be designed in Modena by Paolo Martinelli - Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team - and will be produced in Maranello by Ferrari.

An AT 8 speed automatic transmission and specific performance settings such as suspensions, brakes, steering will be exclusively developed in Modena for the Maserati sport luxury SUV by the Maserati Product Development Department.

Until today Maserati has been producing sedans, coupes and two- or four-seater convertibles. Whether we named them Quattroporte, GranTurismo or GranCabrio - or, before them, Ghibli, Mistral, Bora or Indy - their common denominator rested in two words: sportiness and luxury. Times have changed: sportiness and luxury today don't have just one definition. They can also take the form of a very dynamic looking and high performing sport luxury SUV.

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