2013 IAA: Elmiraj Concept previews future top-end Cadillac unit [Live Photos]

Article by Anita Panait, on September 15, 2013

If you are wondering what Cadillac's future lineup-topping unit may look like, then you just have to see its Elmiraj grand coupe concept at the Frankfurt Motor Show. In a statement, General Motors said that the Elmiraj explores "new dimensions for Cadillac's ongoing expansion."  At 205 inches, the rear-wheel-drive, two-door coupe is 3 inches longer than the XTS, which is currently considered as the biggest car in Cadillac's lineup.

The Elmiraj is underpinned by a platform that also underpins "an ongoing Cadillac vehicle development project slated for future production," according to GM. This project may refer to a large rwd sedan that is being developed for the top of its lineup to rival the Mercedes-Benz S class, BMW 7 series and other top-end sedans. The Elmiraj has a large grille that dons a new Cadillac emblem. It lets go of classic laurel wreath while leaving behind a streamlined version of the shield.

Sources told Automotive News that the new badge may appear on production cars as early as 2015, although a Cadillac spokesman has said a decision has yet to be made. In a statement, GM said that the design idea for a revised crest "reflects the fact that Cadillac's unmistakable symbol has evolved dozens of times through history to mark new eras or design achievements."

According to the carmaker, the Elmiraj is not a thinly veiled version of a future production car just like other concepts, but is instead intended to preview at the future design direction for the top end of Cadillac's portfolio.

Bob Ferguson, senior vice president, Global Cadillac, said in a statement that the Elmiraj "provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers." Despite that, the Elmiraj suggests that GM may consider a coupe version of the future big sedan, which according to sources would be launched sometime in 2015.

Cadillac has always boasted of a heritage dotted with imaginative designs. Thus, when creating concept cars, Cadillac has always intended them to be not just a teaser of future production models, but also as a forward projection of a new design. With this mindset, Cadillac came up with the new Elmiraj, which marks uncharted ground for Cadillac Art & Science.

Clay Dean, executive director of advanced design, remarked that next to the Ciel Concept, the Elmiraj marks the second chapter of Cadillac’s exploration of the personas of true luxury. He noted that the Elmiraj project was born from the simple persona of "the drive," which is essentially the experience and enjoyment felt when driving a great luxury coupe. Dean called the Elmiraj as an expression of the confidence and poise that a driver would feel when behind the wheels a high-performance car – something that Cadillac considers an essential element of high-end luxury.

The power and performance of the Elmiraj are well conveyed through its dramatic proportions, with its long dash-to-axle front profile lending the coupe concept a performance-focused form. Moreover, the Elmiraj’s spacious dimensions and high status are properly communicated through its long wheelbase and clean flanks.

Meanwhile, a harmonious fusion between art and science can be seen on its taut fender lines running beautifully through the Elmiraj’s full sectioned body. Likewise, Cadillac's vertical light signature is apparent in both its headlights and rear lights. The sheet metal features a subtle feature line running through full length of the side, thereby linking the concept’s vertical elements from the front to the rear.

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Topics: cadillac, concept, iaa



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