Kia Proceed Concept arrives before 2017 Frankfurt Motor Show

Article by Christian A., on September 9, 2017

Kia has already revealed some details about their new concept, the Proceed. And now, we are getting our first look at it. The first two generations of the Kia Proceed we have seen are both three-door coupes, and now it seems like the company is planning to significantly change the model for the third generation. The new Proceed concept will now have the look of a sporty wagon with five doors, similar to a shooting brake. In fact, it now looks more like a Stinger sedan more than anything else, and that is a good thing.

The model was designed in Europe, and the “extended hot hatch” will be sitting on a set of large 20-inch wheels that look more like a work of art, thanks to its intricate design. The new Proceed has a more rakish roofline that overall gives it a very nice silhouette, but still kind of reminds you of its coupe predecessors. By looking at the images, the IAA-bound concept is dressed in a striking Lava Red paint, equipped with the sporty GT specifications. This comes with large air vents at its Stinger-like front fascia, and with large fenders and carbon fiber details, though we do think some of these design elements will not make it to production stage.

What’s cool about this concept is the fact that the greenhouse’s outline automatically lights up, while the door handles pop out when the drive approaches the car.

Without the B-pillars and with the use a panoramic glass roof instead, the Proceed concept will look the part, making it easier for one to check out the four-seat interior. The concept has also been given an expensive looking tail light setup, and now lacks side mirrors.

Unlike the first two models, which were both dubbed the “pro_cee’d”, we are glad that Kia finally changed their mind and decided to go for the more straightforward name that is “Proceed”. Now, we are hoping that this also applies to the five-door hatchback and the regular wagon variants. The new Proceed concept is meant to make its debut this coming Tuesday and is expected to replace the current coupe. Furthermore, the Korean automaker is developing a GT Line version similar to their other models, but they might also actually come up with a full-on GT model as hinted by this show car.

What else is there to see at the 2017 Frankfurt Motor Show? Well, Kia will also put the 2018 Sorento on display after going through a facelift, along with the Stonic small crossover, and the Picanto X-Line, the SUV-inspired model we recently saw.

Press Release

Kia Proceed Concept Revealed Ahead of Frankfurt World Debut

Kia Motors has revealed new images of the Proceed Concept. Kia’s new concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.

Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee’d could look like.

The concept presents a new body type for Kia. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.

Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”

Low, lean and lithe, the Proceed Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.

Where daytime running lights have become a key element in a car’s identity, the Proceed Concept uses light in other ways. The concept features a ‘Luminline’ – an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.

The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.

Its stance and proportions may be new, but the Proceed Concept features many of Kia’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.

The concept is finished in bespoke ‘Lava Red’ paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.

Kia will unveil the Proceed Concept on 12 September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.

Source: Kia

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