Infiniti Q30 Concept: first photo revealed

Article by Christian A., on August 27, 2013

Infiniti released today the first photo with its sleek Q30 Concept that will have its premiere in September at the 2013 Frankfurt Motor Show (IAA). The production version of this concept will target a new generation of customers. Set to be unveiled to the public on September 10, the Q30 Concept embodies company’s vision to deliver an impressive design, innovative materials with precise fit and finish and passionate craftsmanship.

As you can see, the Q30 Concept is not a coupe or a hatch or a crossover, but a fusion of the three body styles. Infiniti says that merging the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance offered by a crossover will resonate with these customers.

“The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.” Said the press release.

Overall, the Infiniti Q30 Concept is a good example of what is termed as coherent design vision. This can be seen from how authentic and ambitious the artistic interior is, to the stretched and dynamic profile, and even on the curves and their sculpted fluidity. The design language implemented for this model resulted in the Q30 Concept having its own place within the brand.

This is also proof that Infiniti remains committed to offering exceptional product substance as it relates to performance, craftsmanship, materials, design, and fit and finish.

There are bold sections and when mixed with the intersection lines found on the body side, result in an interesting play of shadow and light. The surfaces are muscular in nature and bring to mind cats, with their grace and agility. A more specific example would be how the cheetah moves with such a floating grace. With Executive Design Director Alfonso Albaisa in the helm, designers at Infiniti made sure to take a more disciplined artistic approach when it came to sculpting the vehicle.

This is the same attitude that metal craftsmen would show under a classical Italian carrozzerie. However, since the designers wanted this vehicle to reveal effortless performance, plus have an air of lightness to it, the brand made sure that carbon fiber and lightweight composites were utilized. Commenting on this model, Albaisa shared that the Q30 Concept does not in any way feel heavy as it is a model that is more sculptural, floating, and horizontal.

Not only does it have that Italian design feel having fluidity and spontaneity, he continued, but it also has the free-sculpture feel that reveals Latin nuance and playfulness. He said further that the Q30 Concept shows a Japanese brushstroke that is combined with Italian coachwork.

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