Jaguar to bring Unibody-based mid-sized sedan to the US

Article by Anita Panait, on September 18, 2013

Jaguar is planning to bring in a mid-sized sedan underpinned by a new aluminum architecture to the United States in 2016. The carmaker is hoping that the sedan would allow it to better compete against its German rivals. Jaguar has disclosed plans for the unibody architecture and sedan with the unveiling of a crossover concept for the Frankfurt Motor Show.

According to Jaguar, the unibody platform is designed to support "a range of future Jaguars," including a crossover. Jaguar is expected to fete its new mid-sized sedan against luxury German offerings like the BMW 3 series and 5 series, and the Mercedes-Benz E class and C class.

The Jaguar new mid-sized sedan would also provide Jaguar with a volume product that would help Jaguar Land Rover attain its global sales targets of 750,000 units by the end of 2020 and of 1 million units eventually. Although Jaguar has yet to confirm plans for a crossover, the C-X17 Concept it unveiled ahead of the Frankfurt motor show is the largest indication yet that the brand plans to enter the segment.

Jaguar’s sister brand Land Rover sells the Evoque compact crossover but the Jaguar Land Rover’s current lack of an all-wheel-drive crossover has impeded its growth and competitiveness in markets like the US. Rivals like BMW, Mercedes-Benz, Audi and Porsche already offer crossovers for years, allowing them to attract new buyers and add incremental sales volume.

Adrian Hallmark, global brand director for Jaguar, remarked that the C-X17 sports crossover “represents an exciting new direction for Jaguar.”

He said that the crossover concept is intended to highlight Jaguar’s all-new aluminum architecture, which will become the basis of the brand’s expansion in areas like product offering, market potential and customer appeal. He remarked that the new platform will allow them to utilize technology from their top-of-the-range products and use them in their growing premium segments.

According to media reports, the new crossover will be dubbed as the XQ or Q-Type, while the sedan will be called the XS. Jaguar claims the sedan will be the first aluminum unibody vehicle in the C and D segments. The sedan and other variants based from the Unibody platform will be powered by a new-generation four-cylinder engine developed by Jaguar Land Rover.

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