During the 2017 Frankfurt Motor Show, Land Rover presented something that no other automaker has before - an off-road stroller for parents to use when transporting their toddlers. In other words, Land Rover came up with a baby carriage that is perfect for babies who would like to go off roading but are not capable of walking yet.
Land Rover was able to make this possible by entering a partnership with iCandy and creating an all-terrain stroller dubbed as the iCandy Peach All-Terrain Special Edition push chair. With these capabilities, no one expects this stroller to be easily affordable. In fact, it comes with a $2,000 price tag.
We're letting you guys decide whether or not this stroller is worth your money for what it is. In fact, one might get an actual off-roader vehicle that's probably been worn out for the same price. Furthermore, your kid might already have learned how to walk even before you finish paying for this stroller.
Just like any other stroller, it has four wheels, a comfortable place the baby to sit in, handles for parents to push, a hood that protects the baby from the sun and rain, and a unique rucksack made by Land Rover for extra practicality.
What makes this stroller even more outstanding is the fact that it gets design cues from Land Rover models. By looking at the hood fabric, you would see elements of the Land Rover's grille pattern. Intricate details on the stroller such as its stitching resemble that of the company's vehicles too. How cool is that?
The iCandy Peach All-Terrain Special Edition was revealed at the Frankfurt Motor Show. In case you’re wondering, it is the first time Land Rover showcased something like that. Those interested may purchase the stroller next spring when it goes on sale. This can be found in Land Rover and iCandy outlets.
There aren't a lot of off-roaders that can be bought for $2,000, but luxury strollers that cost this much are a little less common. We would like to know from you whether Land Rover thought of a smart accessory for the car, or if this is this just a way for them to earn extra cash? Just imagine, each stroller will cost you more than the upcoming iPhone X - which would you rather get?
This is not the first time an automaker has tried its hand at lifestyle products. Luxury brands like Ferrari, Porsche and Lamborghini have long been doing this - from selling merchandise like clothes, hats, miniature toys and even smart phones, and many of them are often priced way more than they really cost. But as long as there is a market for it, then automakers would continue doing this.