Mazda to launch Koeru SUV concept at 2015 Frankfurt Motor Show

Article by Christian A., on August 7, 2015

The Mazda Koeru is set to have its world premiere at the upcoming Frankfurt International Motor Show. Mazda makes a bold statement with this new crossover SUV concept, which enters a highly competitive segment.

Koeru is the Japanese term for “exceed” or “go beyond”, making it an appropriate word for the brand’s newest venture into the expanding crossover SUV market. The automaker is aiming to exceed current standards and elevate the bar for performance, efficiency and overall value.

The Koeru was created using KODO – Soul of Motion design. This means that it demonstrates the power and vitality of a predator as well as offers a distinct type of refined dignity.

The automaker’s patented driving fun was in no way hurt by the complete range of the latest SKYACTIV Technology that guarantees exceptional dynamic performance, fuel economy and safety.

Mazda will also be showing off its new-generation model lineup at the Frankfurt show. Fans will be looking forward to seeing an all-new Mazda MX-5 that has its full range of accessories as well as several SKYACTIV powertrains. Mazda has a scheduled press conference on the fifteenth of September. The IAA is open to the public from September 17 to 27.

Press Release

MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT

In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.

Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.

With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun.

The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

Mazda's main exhibits at the 2015 IAA

Reference exhibit Mazda Koeru (world premiere)

Vehicles currently on sale Mazda MX-5, Mazda CX-3, 2015 Mazda CX-5,
2015 Mazda6, Mazda2 & Mazda3

Technology exhibits SKYACTIV-G 2.5, SKYACTIV-D 2.2 & SKYACTIV-D 1.5

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