Renault is showcasing its DeZir electric car concept at the 2013 Frankfurt Motor Show. This sensational all-electric unit boasts of proper supercar proportions, having a height of over a meter and a width of nearly two meters. DeZir features a very light 830kg Kevlar body that sits on 21-inch wheels. Creating a red glow along its spine is a series of LED lights, representing a heartbeat.
The glow starts from badge at the front, through the back of the driver’s seat and exits via the polished aluminium air intakes in the doors. According to Axel Breun, director of design of concept & showcar at Renault, the thought behind the DeZir was to create an electric car concept that people would fall in love with.
DeZir features some styling cues from Europe’s rich sports car heritage -- old Maseratis and Ferraris and Alpines as well as Le Mans cars from the 60s. Although the DeZir electric car concept carries a futuristic look, it also takes cues from more practical models.
For instance, the concept’s sculpted exterior got its shape from a sketch by Yann Jarsalle. Its enlarged logo and full-length grille are now part of Renault’s new design identity.
DeZir features a powertrain that is made of an electric motor that provides up to 148bhp and mid-mounted lithium-ion batteries. Renault claims that the all-electric DeZir could accelerate from zero to 62mph in just 5 seconds.
Renault DeZir is the first venture to be led by Laurens van den Acker and represents the brand’s new ideology when it comes to design. It likewise denotes the usage of the technique in view of the notion of 'life cycle'. The first step includes falling in love, a sensational experience that is flawlessly depicted by Renault DeZir's energetic, sensuous styling and brilliant red finish; red being the color related with energy.
The new Renault DeZir is an announcement of its new formal design language which communicates thoughts such as motion, hedonism, and drama through ideal proportions, similarly as an object whose structures have been sharpened by nature. The outcome is a pleasant, empowering design that says 'Renault'. Fluidity was a superseding subject from the initial preparatory sketches, and was communicated by a fusion of straightforward structures and lavish volumes.
Its initial source of motivation originated from the fluid sensation, wave-like motion and differences in light related from certain rippled surfaces. By specifically laying out volumes and not simply combining various surfaces by lines, the designers felt the car’s cohesion in the word of sculpture than with that of architecture.
The outcome is a two-seater coupe which is both sculptural in spirit yet flawlessly symmetrical. Renault DeZir's shape highlights noticeable wheel arches that suit 21-inch wheels, the design of which took its motivation from the notion of motion.
Meanwhile, the sides highlight a fusion of flush and recessed structures that play on differentiating light patterns.