Success of Audi Nanuk Quattro at Frankfurt show owed to VW chairman

Article by Anita Panait, on September 23, 2013

Audi's Nanuk Quattro was definitely a head-turner at the recently finished Frankfurt Motor Show. Visitors and journalists at the show were seen taking a second look at the cross between a sports car and a sports utility vehicle. However, the Nanuk Quattro initially wasn’t meant to be part of Audi’s exhibit at the show so it came as a surprise that it became one of the event’s stars.

The two-seater Nanuk Quattro is a slightly reworked version of Italdesign's Parcour Concept that was unveiled by the Volkswagen-owned design house at the Geneva Auto Show in March 2013. Back then, the Parcour was under the Lamborghini badge. Although the Parcour was warmly received, people were not enthusiastic about it.

Parcour was a potential display at the Concorso d'Eleganza at Villa d'Este, but organizers denied its presence. A person involved in the selection process disclosed that the reason for rebuffing the Parcour was because the vehicle was "honestly not good enough,” adding that they “didn't want to see it” at the concourse.

Months after at Frankfurt, the Parcour – now dubbed at Audi Nanuk Quattro – made Audi’s stand and became a star of the show. How? According to sources for Automotive News, the Parcour caught the eye of no less than the supervisory chairman of the Volkswagen Group, Ferdinand Piech. He eventually ordered that the Parcour be part of the Audi exhibition at the show.

The Audi nanuk quattro concept has an elongated wheelbase of 2,710 millimeters (106.69 in). It is 4,541 millimeters (178.78 in) in length, 1,990 millimeters (78.35 in) in width and 1,337 milli-meters (52.64 in) in height. The load-bearing body structure is a lightweight, aluminum Audi Space Frame (ASF). Elements made of carbon fiber-reinforced polymer (CFRP) contain the external skin and are finished in Extreme Red.

These are overstated, uncompromising and angular. The Audi nanuk quattro concept is a dynamic sculpture on huge wheels that opens another chapter in the Audi design language.

At the front of the show vehicle is a very flat version of a hexagonal single-frame grille. A narrow aluminum frame encompasses its insert.

Dynamic daytime running lights highlight the Audi trademark when the vehicle is started and furthermore serve as dynamic turn signals. Especially distinguishable, however, is the switch between the low and high beams made possible by the all-new Audi Matrix LED innovation. When driving with the low beams, the show vehicle seems spotless and open, but dug in and focused when driving with the high beams.

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