Volkswagen at the 2013 Frankfurt Motor Show (IAA)

Article by Anita Panait, on August 26, 2013

Volkswagen will definitely be present at the 65th International Motor Show (IAA) in Frankfurt am Main, which is slated from September 12-22, 2013. The brand will occupy nearly 9,000 square meters of exhibition space in Hall 3.0.  The German manufacturer is scheduled to usher the global debut of the e-Golf and the new Golf R, as well as another model at the Frankfurt Auto Show.

VW’s stand will feature themes like “Think Blue,” 4MOTION (four-wheel drive) and the WRC (World Rally Championship). However, the main theme of VW’s exhibition will be “Electrifying,” refers to e-mobility that the brand will showcase through products like the e-Golf, e-up! and XL1, as well as a number of exhibits and screen shows.

The theme also refers to the connection between car, man and technology, connectivity or Volkswagen’s approach to other future drivetrain technologies over and above e-mobility.

VW’s exhibition stand, which is in “cloud design,” will feature a main stage that boasts of a 61-square meter LED wall. The wall marks the entrance to the “Think Blue.” wall that brings visitors past VW models considered as economical due to their efficient powertrains or alternative drivetrain technologies.

Visitors could also take a look at the “Innovation Wall,” which provides them with information on sustainability, technologies and innovations. VW will also feature DJ sessions in an exclusively designed lounge area. The brand has also commission Dutch innovation design artist Anouk Wipprecht to create a fashion tech collection exclusively for the motor show.

Volkswagen revealed that it will be equipping the Golf R with a wide range of customized features, some of which will be exclusive. These include, among others, bumpers that are specially designed, the alloy 18-inch wheels, and the side sills. Already an impressive sports car, it is easy enough to differentiate the Golf R by looking at features like the bi-xenon headlights, included as standard.

The headlights come with the daytime running lights which make use of LED and reveal a new dual-U design. Going to the rear section, the rear lights have a dark red LED with the two-branch exhaust system showing off four chrome tailpipes. Looking at the interior, Volkswagen’s latest model is able to show even more reasons why it is at the top of this model range. The material of the sports seats for example consists of a mix of “fabric-Alcantara.”

This model’s sport three-spoke steering wheel has been trimmed in leather. Other features, among others, is the automatic climate control, radio-CD system that has touchscreen, and ambience lighting. With the engine paired to a manual gearbox, the Golf R is able to sprint from a standstill to 100 km/h in 5.1 seconds, faster than the previous version at 5.7 seconds. Acceleration is even faster with the automatic dual clutch gearbox, or DSG, which is possible within 4.9 seconds.

Maximum speed meanwhile has been electronically limited to 250 km/h. While power has been increased by 30 PS and it’s made more agile, fuel economy is now at 7.1 1/100 km, down from the previous model at 8.5 1/100 km. Compared against the previous model, CO2 emissions are cut from 199 g/km to 165 g/km. Customers who want their Golf R to be more fuel efficient can have their models come equipped with battery regeneration and the Stop/Start system.

This improvement is guaranteed with the dual-clutch 6-speed gearbox (DSG), though this feature is an option. All of these result in an improvement in fuel economy at 6.9 1/100 km. Compared to the previous model fitted with DSG which had fuel economy of 8.4 1/100 km, this is an improvement of 1.5 1/100 km. Overall, this represents an improvement of 18%. The brand revealed that the Golf R will be launched to the market during the fourth quarter of 2013. It will be released as a two-door car or a four-door version.

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