2010 Geneva Motor Show: Nissan Juke Crossover

Article by Christian A., on August 29, 2010

Nissan's latest crossover, named Juke, makes it European debut at the Geneva Motor Show. Three weeks ago, the third member of Nissan's crossover, was officially unveiled.

The inspiration is the Qazana Concept car. Actually, it can be considered the younger brother of the Qashqai, the updated version of which is also displayed at the show.

A total of nine exterior colors are available, including two whites, a solid and a pearl, and three shades exclusive to Juke's Force Red, Haptic Blue and Machine Brown. However, the availability will depend on region.

The top-of-the-range Juke is featured with a new turbocharged direct injection petrol engine, producing 140kW (190PS) and 240 Nm.

The 1.6 direct injection turbo engine is available with Nissan's ALL-MODE 4x4-i system, which now includes torque-vectoring technology, a first in the small car segment.

Other engine options include Nissan's 1.6-liter 16-valve unit, which has been given a unique dual-injection system, developing 86kW (117 PS) and 157Nm of torque.

Consumers can also opt for the 1.5-liter dCI common rail engine, which generates 81kW (110PS) and 240 Nm of torque. By this autumn, the Nissan Juke crossover will be on sale in Europe as well as in Japan and North America.

Exterior Design

The Nissan Juke’s lower portion is obviously a SUV when looked at from a design perspective. On the bottom portion are the wide tyres on chunky wheels plus clearly extended ground clearance and strong stance.

The top part is unmistakably that of a sports car with the slim visor-like side glass graphics, high waistline, and falling roofline styled like that of a coupé. The coupé effect is highlighted by the rear doors whose handles have been hidden in the door’s frame.

The interior continues with this sports car theme. The cabin is driver-focused with the design of the center console clearly inspired from the fuel tank of a motorcycle. In addition, this 'bike' console has a high gloss color finish, giving the interior that extra sense of fun.

Practicality is also present as the rear-opening hatch and luggage area have hidden storage compartments. During the launch of the Juke, Shiro Nakamura, Nissan's Senior Vice President for Design and Chief Creative Officer, shared that the goal of the company was to defy conventions and with the Juke, it offers something different to the customers: more energy, more muscle, and more emotion.

Press Release


Designed to offer a refreshing alternative for customers who are shopping in the small car segment of the market, but uninspired by the traditional offerings, Juke is a distinctive combination of SUV toughness and sporting style. Juke will inject some much needed masculinity and dynamism into the small car market.

The decision to introduce the industry's fisrst small crossover into the small car market reflects Nissan's philosophy of challenging conventions in Europe. "In the last five years we have enjoyed significant growth in a crowded European market. This has been achieved by challenging traditional patterns and moving away from the C and D segments. Instead, we have pioneered the introduction of crossovers. We started with Murano and then, in higher volumes, with Qashqai - a car which has far exceeded our expectations. Sales have exceeded half-a-million in Europe in less than 3 years," said Colin Dodge, Executive Vice President.

Juke will be manufactured in Europe at Nissan's factory in Sunderland, England, and in Oppama, Japan. In Europe, its production alongside the Note compact family car and Qashqai crossover is the result of an investment in excess of 60m Euros, which safeguards over 1000 Nissan jobs, and more than 2000 in the supply chain. Sales of Juke will begin in Japan in the summer, with the European and North American launch beginning in the autumn.


From a design standpoint, the lower portion of Juke is pure SUV. It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.

Inside, the sports car theme continues with a driver-focused cabin dominated by a centre console design inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour, the 'bike' console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch and versatile luggage area with hidden storage opportunities.

Speaking at the launch, Nissan's Senior Vice President for Design and Chief Creative Officer, Shiro Nakamura, said: "It was our intention to challenge the conventions. I really think Juke will bring something different for customers - something more emotional, energetic, more masculine".
Juke is based on the Renault Nissan Alliance B platform and has a 2530mm wheelbase, is 4135mm long, 1765mm wide and 1570mm tall. On front-wheel drive versions, suspension is by MacPherson struts at the front with a torsion beam at the rear while four-wheel drive models have a multi-link rear suspension modelled on the system found on Qashqai.

The ALL-MODE 4x4-i, is a new development of Nissan's respected electronic all-wheel drive system and now features torque-vectoring technology to enhance agility and reduce understeer when cornering. As well splitting torque front to rear - up to a maximum of 50:50 - it can now be split from side-to-side across the rear axle, too.

Cornering ability is enhanced by sending increased torque to the outside rear wheel, reducing understeer. In total, up to 50% of the total available engine torque can be sent to either rear wheel. The inclusion of this innovation is a first in the small car segment - a technology that has, until now, only been found on top-of-the-range, premium vehicles.

Engines & transmissions

In Europe, three different engines will be available when sales start later in the year: one diesel and two 1.6-litre petrol units, all fully Euro 5 compliant. At the top of the range is a new turbocharged petrol engine (MR16DDT) with direct injection. The engine is one of the most powerful in its class, developing 140kW (190PS) and 240 Nm. The combination of direct injection with a turbocharger provides the power and responses expected from a 2.5-litre engine with the economy of a smaller engine.

The second petrol engine is a newly developed version from Nissan's trusted HR-family. Designated HR16DE, the lightweight, low-friction 16-valve unit now has a unique dual-injection system allowing finer metering of the fuel sprays for better combustion and develops 86kW (117 PS). Finally, the K9K 81kW (110PS) 1.5-litre dCI common rail diesel offers excellent driveability - thanks to its heady 240 Nm of torque - with good economy and emissions.
In terms of transmissions, the two-wheel drive turbocharged 1.6-litre petrol engine is available with a six-speed manual transmission. Nissan's XTRONIC CVT transmission, with a six-speed manual mode, will be available on the range-topping all-wheel-drive version of the turbocharged petrol engine. The naturally aspirated 1.6-litre petrol is available either with a 5-speed manual or the updated XTRONIC CVT, while the 1.5-litre diesel engine is available with a 6-speed manual.


Lists of standard and optional equipment will be released nearer the on sale date, but expected items such as climate control, leather upholstery, rear view camera and Intelligent Key will all be available to Juke customers along with some more unusual features.

One such is the Nissan Dynamic Control System, a central command and display module which allows the driver to alter dynamic drive settings as well as make changes to more obvious functions such as climate control. The display, meanwhile, shows engine and drive related dials and information.

"At Nissan, we are working hard to bring more value to the brand through great design, quality, and driving pleasure. For me, Juke represents so much of what Nissan is and will reinforce Nissan's position as a global leader of design innovation, but also as the global pioneer in crossovers," said Shiro Nakamura

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