2011 Geneva Motor Show Preview: 2012 Kia Rio sketches revealed

Article by Christian A., on January 12, 2011

Today (Wednesday) is an important day for Kia as it revealed the first official drawings of the next generation model of the Kia Rio. What we see is that the new model will feature a brave design and a revolutionary new look, making this a huge step for this company.

Compared to the existing Rio model, you will notice that the next generation model is lower, longer and wider. Apparently, the brand’s target group of users for this car are energetic modern clients in the age range of 25 to 49.

Peter Schreyer, Chief Design Officer of the company, stated that he expects the new Rio to be elegant and sporty. A new entry to the B-segment, this model has a character line originating from the front wheel, lending the car a feeling that it is moving even when it isn’t.

When it comes to the interior, the next Kia Rio will offer some great features typically associated with bigger, more premium models. Soon-Nam Lee, the head of Kia Motors Corporation Overseas Marketing, said that the trend now is to downsize things, which is why the company opted for a B-segment car with a driver-centered cabin.

He also expressed confidence that its exciting new interior trim features will attract new customers. He pointed out that with this huge step forward in the company’s design, the next Kia Rio will be even more popular than the present model. The next generation Kia Rio will debut on Tuesday, March 1, 2011, at the Geneva International Motor Show.

The present model of Kia Rio will be hard to surpass as with more than 205,000 sold units, it was the brand’s third top-selling model in global markets in 2010. Kia Motors Corporation (www.kia.com) was established in Korea in 1944, making it the oldest maker of motor vehicles in Korea.

Kia operates as part of the Hyundai-Kia Automotive Group. The main objective of the company is to become one of the leading automotive companies in the world. Kia has a total of 13 assembly and manufacturing factories in 8 countries. The company covers 172 countries through its network of dealers and distributors and manages to sell over 2 million motor vehicles per year.

Today, Kia employs more than 42,000 people around the world. The company’s annual revenues total more than US$14.6 billion. The brand is an official FIFA partner and a major sponsor of the famous tennis tournament Australian Open.

Kia is also famous for its “The Power to Surprise” slogan, which reflects the desire of the company to always go beyond the expectations of its clients by offering constant innovations when it comes to their products.

Press Release

Next generation Rio marks next big step in Kia’s design revolution

The first official sketches of the next generation Kia Rio revealed today (Wednesday) show a powerful, bold design that marks “the next big step” in the company’s ongoing design revolution.

Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range.

Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty and elegant’, the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models.

“Downsizing is becoming more and more of a trend these days and a B-segment car as attractive as all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers to be more comfortable making that switch. New Rio is the ‘next big step’ in Kia’s design revolution and we anticipate this model becoming even more popular than the current vehicle,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation.

The new Kia Rio will make its global debut at the Geneva International Motor Show on Tuesday, March 1, 2011.

The current Kia Rio was the company’s third best-selling vehicle in overseas markets during 2010 with sales of more than 205,000 units.


Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 2 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

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