Mitsubishi Motors hopes that consumers will appreciate its Concept GR-HEV where it applies the Hybrid (HEV) technology for the first time to a one-ton pickup truck. For electric vehicles to truly make a major impact on the environment, they have to appeal to a broad variety of customers.
This means that this technology, whether EV, HEV, or PHEV, has to be applied to a full lineup of EV-based models, ranging from small run-a-bouts to huge SUVs. Mitsubishi has already had success with the all-new Outlander PHEV by proving that EV powertrain and long-haul D-Segment crossovers are completely compatible.
What Mitsubishi needs to do now is to expand even further by using electric componentry on a bigger, tougher, sportier vehicle that can applied for work as well as recreation in both mature or still growing markets. For Mitsubishi Motors’ next "Dual Design" vehicle, it presents an all-new exclusive HEV solution that features a Clean Diesel engine and electric motors.
Using HEV is less complex and expensive than EV or PHEV. It’s also more appropriate to meeting the heavy-duty daily needs of pickup truck users.
In addition, the Concept GR-HEV is equipped with Mitsubishi's famous full-time 4WD technology, which features Super All Wheel Control (S-AWC) integrated vehicle dynamics control system driveline to offer high stability traction and driving performance in all types of road conditions.
The conceptual 4WD Sport Utility HEV Truck is rugged, good-looking, and practical as well as boasts a CO2 emissions level of 149 g/km, much more superior than the segment average.
Mitsubishi Motors has ventured into new territory as it seeks to chart its mark in the hybrid vehicle segment. Take note of what Mitsubishi Motors has done with the two revolutionary concept cars it introduced to the automotive world in the 2013 Geneva Motor Show. These were the new Mitsubishi Outlander PHEV and the GR-HEV Concept Sport Utility Hybrid Truck.
The company has recognized that hybrid cars that are designed to be environment-friendly need not be unappealing to the motoring public and prospective buyers. Following this train of thought, Mitsubishi Motors made sure to subject the Outlander and the Gr-HEV Hyrbrid Truck to the full complement of electro-mobility engineering palettes such as Pure Electric(EV), Hybrid Electric(HEV), Plug-in Hybrid Electric(PHEV), making both the Outlander and the Hybrid Truck stand at the forefront of this environmental revolution.
The proof of Mitsubishi’s advocacy is in the performance of its cars. The new Outlander PHEV has shown how it can marry the long-haul D-Segment crossover and the EV powertrain. This capability and will to strictly adhere to the EV, HEV, or PHEV technology is also evident in the one-tonne Mitsubishi hybrid pickup truck. Mitsubishi Motors now plans to up the ante by applying electric componentry even to larger sports vehicles to come up with vehicles which are both friendly to the environment and to customers.