2013 Geneva Motor Show is where the European Design Institute (IED) of Turin will present the world debut of 'Gloria', the concept collaboration between the Master in Transportation Design and the Alfa Romeo Style Centre.
The prototype illustrates the sport spirit and Italian styling of a brand that has an immense international draw, with products that introduced the glory of Italian designers to the rest of the world. In 1966, the Spider Duetto was featured in the movie The Graduate, reinforcing the legendary image of the vehicle manufacturer in the United States. Now, the Alfa Romeo Gloria Concept is meant to be another global challenge, looking once more overseas to the markets in American and Asian.
The European Design Institute of Turin, thankfully with the support of and vicinity to the Fiat-Chrysler EMEA Design Centre, was given opportunity to train its young vehicle design teams on how to design and engineer an Alfa Romeo saloon that will convey to markets in American and Asian.
Basically, the saloon is still a symbol of sophistication and class in these two markets and is considered the concept of comfort and roominess in the front and in the rear, articulated by the model’s length. Particularly, the Alfa Romeo Style Centre contributed with passion in the many stages of the endeavour: from the product briefing to the brand's classic collection, and from the first styling suggestions up to the staging, in clay, of the 1:1 scale model.
Lorenzo Ramaciotti, Head of Fiat & Chrysler Design stated that the company asked the participants in the Master programme to provide Fiat their full, independent conception of a new Alfa Romeo saloon. While they were developing, everyone discussed, remarked, and led the projects to be able to get the utmost from their unprompted demonstrations of creativity. The outcome was inspiring and commemorated by expert and imaginative brilliance.
With a length of 4700 mm, a width of 1920 mm, a height of 1320 mm and a wheelbase of 2900 mm, the Alfa Romeo Gloria Concept is a sports saloon with definitive lines that flow along the side down to the rear. It would be powered along the road by an innovative V6 or V8 biturbo engine. The bonnet strongly shows the Alfa Romeo shield with the edges of the car that accentuate the three-dimensional facets of its shape. The leather stripes along the front is reminiscent of the unforgettable leather straps used in the luggage compartments of the brand's classic vehicles.
Alfa Romeo Gloria Concept swells up from the effort of 20 students participating in the Master programme (2011/2012 academic year) from not just Italy, but also from other countries and cultures. The conception is the product of a course that replicated a real work condition, including the brief from the Alfa Romeo Style Centre and the styling research and then the 20 design applications created in 1:4-scale clay models. From all these models, the one that matched most thoroughly to the main brief provided by Alfa Romeo was selected. The entire group of participants, separated into groups but very engaged and inspired, then collaborated on the full scale final undertaking.
The potential of creating a concept vehicle in partnership with the Alfa Romeo Style that the IED was given was an amazing opportunity to show that the IED is, first and foremost, an Italian institution that endeavours to create beauty. And Alfa Romeo was the perfect brand to instruct its students on how shape and mass can communicate intense feeling, inspiring the urge to conceive a vehicle. The desire that is evoked by the brand had an intense effect on the students and the instructors, which allowed them to drive themselves through limited deadlines to reach the final result of a project that was undeniably intricate. Now, the European Design Institute is honoured to embody Italian instructing superiority internationally.