2013 Geneva Motor Show: Ssangyong SIV-1 Concept previews company’s design language

Article by Christian A., on March 7, 2013

Ssangyong SIV-1 that made its debut at the 2013 Geneva Motor Show is the next iteration of the XIV concept that was first viewed at the 2011 Frankfurt Auto Show. SIV-1, which is intended to be a styling concept, is a crossover that’s comparable to that of the Kia Sportage and the Nissan Qashqai.

The concept aims to sum up Ssangyong's new design language of 'Nature Born 3 Motion'. The SIV-1 uses the theme of creating a dynamic presence, which is why it gets the prominent strikes in the body, thin glasshouse and bold front grille/bumper. The interior of the SIV-1 has a minimalist look, with the main feature being a big central screen.

The Mobile Auto System is controlled by the screen. This feature permits content from a smartphone or tablet to be used through the car. It is also equipped with four individual bucket seats that offer the sporty but safe spirit of driving that’s expected from a sports coupe.

Even with its concept status, Ssangyong has disclosed technical information on two engines for the SIV-1. It is available with either a petrol variant (a 1.6-litre turbo with 202bhp and 206lb ft) or a diesel version (a 1.6 with 148bhp and 265lb ft.). The two are offered with either a six-speed manual or dual-clutch transmission.

The new SsangYong SIV-1 Concept features a design that is inspired by intense movements created during the most significant moments of nature like birth of life. Its exterior design is laden with styling cues typical of a crossover. SsangYong SIV-1 adopts the all-in-one concept of the crossover while employing several design cues of other vehicle types.

As designed, the concept’s massive rear bumper and its body character lines convey the dynamism of the birth of life. Its wide C pillar, meanwhile, is divided the greenhouse style molding and roof line, thereby exuding a sense of speed and the sporty nature of the SsangYong SIV-1 Concept.

Overall, the SIV-1 Concept’s bold front and rear ends as well as its strong sides conveys the brand’s vaunted robust styling. Up front, the concept’s radiator grille is blended yet is actually separated from the headlamps. Moreover, the SUV features sidelines that smoothly flow to the rear, which has been boldly divided.

Meanwhile, the interior of the SIV-1 Concept exudes roominess and dynamism. It is marked by subtle simplicity that contrasts well with the concept’s strong elements. The interior features a metallic center fascia that – along with state-of-the-art technologies and features – helps create young and modern impressions. The new SIV-1 Concept is provided with a neat instrument cluster that boasts of dynamic graphics, thereby conveying a new sense of sportiness.

On the other hand, interior elements like the bilaterally symmetrical instrument panel and four independent bucket seats communicate a driving experience that isn’t only sportily dynamic but also safe – just like when piloting a sports coupé.

Press Release

SsangYong SIV-1 Concept

SsangYong revealed its SIV-1 (Smart Interface Vehicle) mid-size premium CUV (crossover utility vehicle) concept at the 2013 Geneva International Motor Show. The car is the next iteration of a concept series first seen as the multi interface XIV presented at the 2011 Frankfurt Motor Show. Designed to embody the brand's philosophy of 'Robust, Specialty, Premium', the car will become a strategic model within the SsangYong range.

The design of the SIV-1 is formed through the association of nature's power and dynamism, and represents SsangYong's new design philosophy of 'Nature Born 3 Motion'. This is the central theme of SsangYong's vehicle design language that was first articulated in the XIV concept series.

Nature, the source of everything, inspires the brand's design philosophy to touch the hearts of people and to enrich their lives by creating harmony between man, nature and the car. Dignified, dynamic, rhythmical and fluid movements found in nature are the source of inspiration behind SsangYong's refreshing design philosophies, and at Geneva the third of its new design visions will be previewed - 'dynamism', created through energy and power.

Design characteristics

The styling of the SIV-1 concept is informed by the intense and dynamic movements created during nature's most significant moments such as creation through birth.

SsangYong SIV-1 Concept's exterior design embraces the multi-purpose styling cues of the crossover to satisfy the numerous different customer demands for this type of vehicle. It adopts the all-in-one concept of the crossover while incorporating many other design elements of other vehicle types.

Intense character lines in the body and the voluminous rear bumper represent the dynamism found in the birth of life. The wide C pillar separated by the greenhouse style moulding and roof line, hints at a concurrent sensation of speed and robustness to highlight the sportiness of the vehicle. The simple yet bold front, rear and strong, energetic sides embody SsangYong's robust styling. The radiator grille is organically blended with and separated from the headlights, tilting at the vitality of nature. The bold division of the rear defines the car's dynamism by flowing sidelines all the way to the back.

Interior design is spacious and as dynamic as the car's exterior. Understated simplicity is in stark contrast and blends well with the delicate yet strong elements of the vehicle at the same time, creating a new level of user satisfaction. Young, sporty and contemporary sensations are created with the metallic centre fascia, together with state-of-the-art IT devices embracing a futuristic environment. The instrument cluster delivers clear communication to the driver, while echoing a sporty feel via its dynamic graphics. The spacious passenger-friendly interior design challenges the rules of driving experience with features such as the bilaterally symmetrical instrument panel and four independent bucket seats that engender the sporty yet safe spirit of driving you would expect from a sports coupé.


A nano tube technology-based high function heat coating is applied to increase driving safety and secure perfect driving conditions. An ultra thin heat film coating technology is applied to all window and exterior mirrors to remove frost quickly and ensure good visibility and safety. A glass-heating system also removes window frosting in cold weather in the shortest time possible while maintaining an optimal internal temperature and ideal driving environment.

This car is the realisation of SsangYong's long pursued 'Multi Interface Vehicle' architecture, designed to enrich the lives of people by offering a new concept of a 'venue for communication on the move' by converging a car with new technologies and IT.

Emotional connection with technology manifests itself in the Mobile Auto System which allows mobile communication devices such as smart phones and tablets to be automatically recognised on the car's control screen to operate GPS or music players, while vehicle control is also possible at anytime to create the optimised driving environment before entering the car. The passenger seat can also be synchronised with the same settings as the driver's seat.

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