2013 Kia pro_cee’d GT and cee’d GT make their debut prior to Geneva Motor Show

Article by Christian A., on March 4, 2013

Kia revealed that both the cee’d GT and pro_cee’d GT will be officially debuting during the 83rd Salon International de l’Automobile. Specifically, it will be presented on March 5, 2013, at Geneva. The brand also disclosed that making its world premiere will be its very own new and racy urban concept. To be presented as well will be the new Carens and the improved Optima Hybrid.

According to the brand, both the cee’d GT and the pro_cee’d GT will be joining Europe’s most high-profile segment. Kia added that these two models are slated to become the brand’s most performance-focused production models. The two models were designed in Europe through a team led by none other than President and Chief Design Officer Peter Schreyer.

As such, both have that sporty and powerful style. They also have the dual-exhaust pipes, daytime running lights which use LED, attractive brake calipers in red, and the alloy 18-inch wheels. In addition, the cee’d GT will be powered by the GDI 1.6-liter turbocharged engine capable of 204 ps with peak torque of 265 Nm. This is the same engine fitted to the pro_cee’d GT. The power is transmitted to the wheels in the front using the manual six-speed transmission and allow the cee’d GT, as well as the pro_cee’d GT, to go from o to 100 km/h in merely 7.7 seconds.

Kia Motors Europe Chief Operating Officer Michael Cole reveals that once the two models will officially debut, they will put focus on the fact that the brand’s present product range is indeed diversified. Further, he adds, it serves as a big step for the brand as it emphasizes the brand’s expansion to the performance car market. He comments further that the pro_cee’d GT is expected to appeal to customers who want their car to have that dynamism, style, and performance.

Meanwhile for the cee’d GT, Cole continues, consumers will get to experience a new level of practicality, especially those who want a five-door model. Kia revealed that production of these new models is expected to begin sometime in the middle of May at the brand’s facility located in Zilina, Slovakia. Sale in the Europe market will then start by the middle of the year. No specifications and prices were revealed although Kia said both will be confirmed nearer to the on-sale date.

The cee’d GT and the pro_cee’d GT will not be the only models Kia will be unveiling during the Geneva Auto Show. The brand will also be presenting a new, racy, and provocative urban concept car. It has the brand’s well-known tiger-nose which then transforms to the friendly and playful headlight and grille combination. This is paired with the strong styling lines which display energy and speed no matter where it is viewed from.

Through this concept car, Kia hopes to show that it remains committed to releasing cars that have an excellent design. Meanwhile for the new Carens, which is a compact MPV, it was designed and then engineered in order to meet all the expectations and the needs of many families of today. This was first unveiled during the Mondial de l’Automobile held on September 2012 at Paris.

The aerodynamics on this model is indeed smooth. By utilizing a more cab-forward design, it results in a more generous space for the interior and allow customers to choose better five seats or even seven. There is also a wide range of safety and convenience features inside. Slated to be sold all around Europe within the coming months, the Carens will comes with a selection of four powertrains.

Power of these powertrains range from a low of 115 ps to a high of 166 ps. CO2 emission on the other hand has been measured to be 124 g/km. Kia will also be revealing the new Optima Hybrid, which will become the first ever D-segment gasoline hybrid in Europe. It has the advanced “parallel hybrid system” developed by Kia. The system combines the 2.0-liter gasoline engine with the electric motor capable of 30 kW.

For the 2013 version though, everything has been upgraded. Indeed, the performance is truly striking. With maximum power at 190 ps, maximum speed is 192 km/h with acceleration from 0 to 100 km/h possible in 9.4 seconds. Fuel economy has been enhanced and is now 5.1 1/100 km from 5.4 1/100 in the previous model. CO2 emissions were reduced as well from 125 g/km and is now at 119 g/km.

According to COO Cole, the brand is more than excited to reveal the new Carens. With this model, he adds, it marks the brand’s return to a very significant vehicle segment in Europe.

This is a segment composed of contemporary MPV preferred by families that follow active lifestyles. Many know that this particular market segment is highly competitive. Cole meanwhile adds the improved Optima Hybrid reveals the commitment made by Kia in developing innovative technologies which result in an advanced hybrid drivetrain that boosts performance and enhances fuel economy.

Press Release

Three premieres for Kia at Geneva Motor Show

The all-new high-performance Kia pro_cee’d GT and cee’d GT will make their global debuts at the 83rd Salon International de l’Automobile in Geneva on 5 March 2013. Kia’s racy new urban concept will also make its world premiere, and will be joined on the show stand by the all-new Kia Carens and the upgraded Kia Optima Hybrid.

The Kia pro_cee’d GT and cee’d GT are new entrants from Kia into one of the most high-profile market segments in Europe, and are the brand’s most performance-focused production cars ever.

Designed in Europe under the direction of President and Chief Design Officer, Peter Schreyer, the two models feature bold, athletic styling, LED daytime running lights, dual-exhaust pipes, 18-inch alloy wheels and eye-catching red brake calipers. Both will be powered by a new turbocharged 1.6-litre GDI gasoline engine producing 204 ps and 265 Nm, directed to the front wheels through a six-speed manual transmission and allowing the Kia pro_cee’d GT and cee’d GT to accelerate from 0 to 100 kph in 7.7 seconds.

“The world premiere of Kia’s new pro_cee’d GT and cee’d GT highlights the diversity of our current product line-up and underpins the natural expansion of the brand into the performance car market, an important step forward for Kia,” comments Michael Cole, Chief Operating Officer, Kia Motors Europe. “The new Kia pro_cee’d GT will have great appeal for motorists looking for style, performance and dynamism in their next car – and the cee’d GT adds an extra level of practicality for buyers who prefer five doors.”

Production of the new performance models is scheduled to start at Kia’s Zilina plant in Slovakia in mid-May, and they will go on-sale across Europe from the middle of the year. Prices and specifications will be confirmed closer to the on-sale date.

Kia will also present a provocative and racy new urban concept car at Geneva. With the company's signature tiger-nose morphing into a mischievous yet friendly grille and headlight arrangement, coupled with strong styling lines that exude speed and energy from every angle, the concept will demonstrate Kia’s commitment to designing great-looking cars.

Unveiled in September 2012 at the Mondial de l’Automobile in Paris, the all-new Kia Carens compact MPV is designed and engineered to meet the needs and expectations of modern families. It features sleek aerodynamics, a cab-forward design that ensures generous interior space with a choice of five or seven seats, and a broad range of convenience and safety features. A choice of four powertrains will be available when the new Carens goes on sale across Europe in the coming months, with power ranging from 115 to 166 ps and CO2 emissions from 124 g/km.

The Kia Optima Hybrid is Europe’s first D-segment gasoline hybrid, and features a truly innovative Kia-developed ‘parallel hybrid system’ with a 2.0-litre gasoline engine and a 30 kW electric motor. Upgraded for 2013, it now delivers its impressive performance – maximum power is 190 ps, acceleration to 100 kph takes 9.4 seconds and top speed is 192 kph – even more efficiently, with improved class-leading fuel economy of 5.1 l/100km (down from 5.4 l/100km), and lower CO2 emissions of 119 g/km (down from 125 g/km).

“It is also exciting for us to showcase the all-new Carens, which returns Kia to an important European vehicle segment with a highly competitive, modern MPV for families with an active lifestyle. And the upgraded Optima Hybrid showcases the brand’s continuing commitment to developing our advanced technologies, with further improvements to fuel economy and performance from our advanced hybrid drivetrain,” concludes Cole.

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