2014 Geneva Preview: Citroen debuts the C1 Swiss & Me Concept

Article by Christian A., on February 27, 2014

For the 84th Geneva Motor Show, Citroen will not only bring the C1 but also the C1 Swiss & Me, a concept version of its recently launched vehicle. Featuring the colors of the Swiss flag and paying homage to the city of Geneva, the C1 Swiss & Me wants to demonstrate the personalization possibilities of the new city car.

As you can see from the photos, the new Citroen C1 Swiss & Me Concept comes with a bi-tone effect that blends a red roof featuring the Swiss flag and a pearl white body. The red wing mirrors are finished in red and complement the exterior styling of the C1 Swiss & Me concept. Exterior changes also include wing extensions, large wheels and a central tailpipe.

Citroen revealed that the C1 will be offered as a 3-door version and a 5-door variant. It can also come as a hatchback or even an open-top version that has Airscape. Highlighting the lively and dynamic style is the visual continuity that exists between the windscreen and the side windows. The windscreen pillars are in black and depending on what the trim is, weatherstrips are finished in chrome.

Its front section has features that identify it as a brand new model. The two-part headlamps for example, when mixed with the round inserts, result in this area having a smiley appearance with a rather cheeky stare. The daytime running lights use LED and by being positioned in a vertical manner, they give off a light signature that puts focus on this model’s strong character and cheerful gaze.

Meanwhile the square lights and glass tailgate give the rear end that needed momentum to create a 3D effect. A good way to describe the new C1 from Citroen is that it is a model that has a free-thinking design that comes with an appealing expression.

Highlighting this are the condensed and compact volumes along with wider tracks on the front as well as the rear. There is no question that the new C1 is indeed a member of the brand’s new vehicles. Given the strong personality, the appeal is clear and it can instantly attract attention.

Earlier this month, Citroen officially introduced the 2014 C4 Cactus, a new crossover that blends form, function and low running costs. Taking inspiration from the Citroen Cactus Concept unveiled at the 2013 Frankfurt Motor Show, the new C4 Cactus introduces the Airbump.

Fitted to the sides of the car and bumpers, Airbump adds a graphic structure and is available in four colors: Black, Grey, Dune & Chocolate. These colors can be matched with any of the 10 body colors and three choices of interior trim.

Press Release

Citroen C1 Swiss & Me Concept Car: A Nod To The Geneva Motor Show

At the 84th Geneva Motor Show, CITROËN is unveiling the C1 Swiss & Me concept car, a unique, astonishing and assertive version of the new city car.

A picture-perfect illustration of the personalisation possibilities of the new CITROËN C1, the C1 Swiss & Me concept car proudly bears the colours of Switzerland in a nod to the city of Geneva, the venue for its world reveal.

Geneva is an emblematic city, considered as one of the world's most liveable. It is also the perfect setting for a new model that takes a playful approach to the constraints of urban motoring.

Particular work has gone into the concept car's styling features and colours, with a two-tone effect blending a red roof, harbouring the Swiss flag, and a pearl white body.

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