2014 Geneva Preview: Hyundai PassoCorto Concept by IED

Article by Christian A., on February 21, 2014

As you may know already, IED a.k.a. the Italian design school dedicated its work to Italian brands but it appears that this has changed and the students created the impressive Hyundai FDI PassoCorte Concept.

The name of the concept car comes from ‘short wheelbase’ in Italian and was commissioned by Hyundai Design Center Europe as a rival to the recently introduced Alfa Romeo 4C sports car.

Hyundai PassoCorto is a mid-engined, two-seater sports car that has a length of 4,100 mm, a width of 1,880 mm, a height of 1,160 mm and a 2,450 mm wheelbase.

Using a carbon fiber monocoque chassis and with a total weight of just 840 kg (1,852 lbs), the PassoCorto Concept is powered by the same engine found on the Veloster Turbo, which means it has a 1.6-liter four-cylinder twin-turbo engine that delivers 270 hp (201 kW).

Still, IED didn’t tell us anything regarding the performance figures.

The PassoCorto is the 10th full-scale model that was created by the Istituto Europeo di Design of Turin. This extremely compact sports car was designed by the Master in Transportation Design course for academic year 2012-2013, in collaboration with Hyundai. The PassoCorto will be unveiled at the International Geneva Motor Show in March 2014.

Hyundai gave a design brief to the Institute, stating that the target potential customers are young people, otherwise known as members of Generation Y, who are always connected. This target market also includes students in the Master's class who were asked by the Korean carmaker to conceptualize a car that would be at the top of their to-buy and to-drive list.

PassoCorto was conceptualized by a group of 16 students in the Master in Transportation Design course, coordinated by Pininfarina’s lead designer, Luca Borgogno. The concept car is the end-result of a process that included various assessment stages and a simulation of a real working situation. The students all submitted their own proposals and two of these were found best able to respond to Hyundai’s initial brief.

These two selected proposals were "merged" together into one final version. The whole class created one core working team to come up with a well-integrated model that combines the two final versions. This model is in line with the concepts that have been expressed by the two scale models. The core group then completed the full- scale concept.

In time for the PassoCorto concept car’s unveiling, the Istituto Europeo di Design will also be celebrating the 20th year of its Transportation Design course and its 25th year of operation in the region.

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