French automobile maker Citroen, in collaboration with the popular French pop group “HYPHEN HYPHEN”, will unveil its latest 4x4 concept vehicle in the upcoming 2016 Geneva Motor Show. It is dubbed the Citroen SpaceTourer HYPHEN concept.
Geared towards an adventurous mindset, the CitroenSpace Tourer HYPHEN concept is best described as breezy, bright and unlimited. Because of this, it can easily motivate worry-free unrestricted journeys. In addition, its wide spacious interior encourages families and groups to travel together as it sends out the message that everyone is welcome to partake of this adventure.
Coming from the same mold, joining forces with the pop group HYPHEN HYPHEN is only natural. The group from Nice, South of France is known for their upbeat, vibrant music and is so popular among its fans that the group was even nominated for the 2016 French Music Awards.
Arnaud Belloni, Citroen Director of Marketing and Communication, notes that the ability to spot talent that others might have missed as well as an innovative and pioneering spirit have always been the hallmarks of Citroen.
It came as no surprise then that when the opportunity to meet HYPHEN HYPHEN presented itself, a collaboration invariably followed. Belloni added that the group’s vibrant and unconventional appeal is a good fit as it best exemplifies the spirit of the new Citroen Tourer HYPHEN. Belloni said that their coming together may be a “communication campaign” but it is also more than that – it is the meeting of core values that both the pop group and Citroen pride in, values such as “optimism, sharing and creativity.”
The Citroen SpaceTourer HYPHEN offers all the standard features of the production version, with the following additions:
- Supercharged Design – more welcoming while at the same time gives a sense of security, a perfect blend of functionality and freedom, brought by its ruggedly bright and adventurous palette. Invigorating Interior – provides a casual atmosphere for all its passengers with its colorful hue that is both comfortable and welcoming.
- Enhanced Mobility – unparalleled freedom while traveling in luxury, provided by its 4x4 drivetrain developed by Automobiles Dangel. At home with off-beaten tracks, ready at a moment’s notice should wanderlust kick in.