At the 2016 Geneva Motor Show, Ford introduced the new Vignale vehicles and the accompanying exclusive customer service that comes with these high end vehicles. The company introduced the new Ford Edge Vignale, its first entry into the upscale SUV market for Europe.
Another vehicle making its debut in the European market is the new Ford S-MAX Vignale which is available for orders now. Pricing for the Ford Edge Vignale will be revealed later this year. Ford likewise revealed a five-door model, the Ford Mondeo Vignale that’s slated to be available in the market by 2017, as well as a concept version of the Ford Kuga Vignale.
Further customization options for the Ford Mondeo Vignale and Ford S-MAX Vignale will arrive next year. According to the company, order books for the expanded Ford Vignale model range will be open across Europe via FordStores and Ford retailers.
A dedicated Vignale Lounge will be installed in all 300 Fordstores in Europe manned by a Vignale Relationship Manager to provide a personalized customer experience. Ford likewise plans to increase the existing 300 Fordstores to around 500 by next year.
Pampering Vignale customers further, Ford introduced a new travel, event and lifestyle service, which includes offers and access to various travel and lifestyle events like the Chelsea Flower Show in London and the F1 Monaco Grand Prix as well as VIP premiers at the Cannes Film Festival.
Ford Europe Chairman and CEO Jim Farley notes that the Ford customers want more from Ford as evidenced by the sales of the top-of-the-line Titanium gobbling up an astounding 70 percent of all sales in this segment.
Answering to this demand for premium variants, the company added the Ford Mondeo Vignales to Ford’s flagship products such as the Edge and S-MAX and the Kuga that will arrive very soon.
Ford Vignale brand ambassadors include Joe Casely-Hayford OBE and Charlie Casely-Hayford of the fashion powerhouse Casely-Hayford fashion label and German designer and founder of the blog stilsucht.de Kai Petermann.
A Stronger Ford Vignale model range
The new five-door Ford Vignale Mondeo also comes with customization options that include dark alloy wheels and foglamp surrounds and exterior without chrome detailing. According to Ford Europe Design Director Joel Pjaskowski, the design language for Ford Vignale is an exquisite combination of sophistication and elegant sportiness.
Pjaskowski added that the Ford Vignale is for customers who want a more personalized styling and luxury. All three cars, the Ford S-MAX Vignale, the Ford Edge Vignale and the Ford Mondeo Vignale, come with the SYNC 3 communication and entertainment system with an innovative 8-inch touch screen capable of deciphering pinch and swipe gestures.
Premium convenience is demonstrated by the system’s simple access. By pushing a button named “I need a coffee,” “I need petrol,” or “I need to park,” the system will display nearby cafes, petrol stations and car parks, with additional capability of locating train stations, airports and hotels.
In addition, the system guides the driver to the destination via its navigation. These premium Ford vehicles also come with a very sophisticated noise dampening system called Ford Active Noise Control.
It uses three microphones to monitor engine noise inside and cancels the noise by emitting the opposite sound waves creating a quieter ride. The vehicles are powered by a host of powerful yet fuel efficient engines that include the Ford’s 210 PS bi-turbo 2.0 litre TDCi diesel.