SsangYong Motor Company revealed to the international media its latest Smart Interface Vehicle, the SsangYong SIV-2. This was during the 2016 Geneva Motor Show held in Switzerland. The first version, the SIV-1, was first unveiled at the same show two years and with this new premium midsize SUV development concept, the company hopes to take this 'Dynamic Motion' design concept to the next level.
This midsize SUV is based on the company’s 'Robust, Specialty, Premium' development theme. Under this new concept, SsangYong hopes to provide an emotional interface between the car and driver which it will then progress to become the key strategic model of its product range.
CEO Choi Johng-sik shared that when the company first launched in 2015 its Tivoli B-segment crossover, it showed that the company had the ability to design, manufacture, and then sell a modern-day car that was able to meet customer preferences.
It has not only been it most successful launch to date but it has even managed to beat expectations, he added. Using the confidence and experience from the Tivoli, the company wants to make cars that will have the features, technology, and even the style, of the future, Mr. Choi continued.
Having that kind of forward thinking is important and this is the reason why the company is happy to show a glimpse of the future with the SIV-2 concept, he further continued.