VW presents highly customizable Up ahead of 2016 Geneva Motor Show unveiling

Article by Christian A., on February 25, 2016

Volkswagen just upgraded its smallest car offering and the new Up will surely excite its customers with the amazing customization options now available for this city car.

Set to be launched in Europe this summer, the second generation Volkswagen Up will be available with new body panels, new wheels, a host of new customization options, new colours, a new infotainment system, completely redesigned interior and even new engines.

That was quite a mouthful of new features that it can be forgiven if you would think it’s an entirely new car. The Volkswagen Up is the undisputed leader in the small car category in the European market, having bested its rivals for five years in a row now.

This second series of Up cars will definitely cement the car’s leadership in this segment, especially with the excitement surrounding the introduction of a new engine, giving the redesigned car greater torque and boosting its overall performance.

Consumers will get to see the upgraded Volkswagen during the 2016 Geneva Motor Show, where it is set to be unveiled. Aside from Europe, the minicar has shown success in other markets such as South Africa, Japan and Brazil.

Exterior Design

The new Up will definitely be more head-turning, with its new headlights (LED daytime running lights are standard), cooler bumpers, an attractive rear diffuser, improved tail lights and new exterior mirror housings with cool indicator lights.

With 13 body colours to choose from, every owner would surely find a perfect color to suit his or her preference. The dashboard did not even escape the touch of change as it now features a new styling panel while the seats reflect a new design as well.

Just like its larger Volkswagen counterparts, the new Up features the new ‘Light and Sight’ package which have the ‘Coming Home’ and ‘Leaving Home’ functions together with rain sensors.

The new Up’s fog lamps even feature cornering lights. Another first time feature for this upgrade Up is the multi-function steering wheel and the Pure Air Climatronic, an automatic air conditioning system.

Interior Design

The new Up is now capable of integrating its owner’s smartphone. This is done via Bluetooth above the dashpad and you have a new infotainment system with an integrated navigation system with on-board computer functions provided by the Volkswagen app.

New equipment also awaits Up owners - the latest Up Beats with a 300 W sound system. This completes the infotainment set up and it becomes more evident that this car is a sound-inclined concept, with the addition of the American audio specialists BeatsAudio as standard for the new Ups models.

A Host of Mind-Boggling Customization options

It seems that this new Ups car is really geared toward the fun side of personal mobility. Among the new options to choose from are 13 body colours, 9 exterior decals, 10 new dashboard designs, 3 roof colours, 3 design packs, 2 colour packs, two colours for the interior trim (Titanium Black and Ceramique) and individualized colour for ambient lights being available for top models.


All styling upgrades would somehow feel incomplete if the engine is left untouched. Luckily, this new Up upgrade is as thorough as it gets and the new model even features a new turbo engine. A new 1.0 turbocharged direct petrol injection (TSI) engine delivers a powerful 66 kW/90 PS with maximum torque of 160 Nm already available even at a low 1,500 rpm.

The powerful engine and low car weight combination enables the new Up to have an impressive top speed of 185 km/h and an equally amazing acceleration of just 10 seconds from 0 to 100 km/h.

Amazingly, the strong performance is accompanied by another useful feature; the engine is also frugal and efficient that a full tank of the Up could reach 800 km before running out.

This is because of the engine’s high efficiency rating of 4.4 liters / 100 km and low carbon emission of 102 gm/km. To emphasize the superior performance of the new Up, a visible exhaust pipe is now seen in the new model.

The current Up model offers engine choices as well, from the two three cylinder MPI that can deliver 44kW/60 PS and 55 kW/75 PS respectively.

A newer engine is available, the 1.0 TSI that delivers 66 kW/90 PS power while the zero-emission variant, the e-Up, cruises through city streets at 60 kW/82 PS. In addition, a natural gas engine is still optional with an output of 50 kW/68 PS.

Press Release


The smallest Volkswagen is becoming yet more colourful and sharper still. Late this summer the second series of the up! will be launched in Europe – with newly designed body panels, new colours, new wheels, new individualisation options, new equipment, a completely redesigned interior, a new infotainment system and an outstanding new engine that offers a significant boost in performance and torque. Volkswagen is presenting the new version of the up! to the public for the first time at the Geneva Motor Show. The up! has been one of Europe’s most successful small cars for five years. In countries such as Germany and the Netherlands it is the number 1 in its segment. However, the up! has also enjoyed great success outside Europe, with strong performance in markets such as Brazil, Japan and South Africa.

New design and interior elements. Every version of the up! presented in Geneva will come with new headlights (with LED daytime running lights as standard), new bumpers, a prominent rear diffuser, newly designed tail lights, new exterior mirror housings with integrated indicator lights, new colours and décors for the dashpad (dashboard styling panel) as well as new seat designs. Just like the larger Volkswagens, the latest up! is now also available with the “Light and Sight” package (“Coming home” and “Leaving home” functions as well as rain sensors). Fog lamps will now also feature cornering lights. Volkswagen is also offering the up! with a multi-function steering wheel and Pure Air Climatronic (automatic air conditioning) for the first time. Pure Air includes an air quality sensor with an active biogenic filter that keeps the atmosphere in the cabin at a consistently high level and prevents pollutants, fungal spores or allergens from entering via the system.

New turbo engine. The outstanding new 1.0 TSI engine available in the new up! offers an efficient and engaging drive. This turbocharged direct petrol injection (TSI) delivers a powerful 66 kW/90 PS. The maximum torque of 160 Nm is available from 1,500 rpm. The three-cylinder engine is the first turbo for the up! and the most powerful motor available in the model to date. It delivers truly dynamic performance with a top speed of 185 km/h, and takes just 10 seconds to accelerate to 100 km/h. This up! even strives to match the driving performance of the first Golf GTI. Its dynamism is paired with high efficiency: 4.4 l/100 km (equating to 102 g/km CO2*/*forecast value) mean that the up! 1.0 TSI can cover up to 800 km on a single tank of fuel. The sporting nature of the most powerful new up! is emphasised by the visible exhaust pipe.

New smartphone integration. Another innovation in the new up! is its smartphone integration. Just connect the smartphone above the dashpad, pair via Bluetooth and it becomes an infotainment system with navigation system and on-board computer functions, thanks to the Volkswagen app.

New up! beats with a 300 W sound system Coinciding with the market launch of the new up!, Volkswagen is offering a new equipment version: the up! beats. This is a car whose overall concept is defined by sound because it comes with a 300 W sound system – from the American audio specialists BeatsAudio™ as standard. In this case, smartphone integration also comes as standard.

As you like it – the up! offers a new level of customisation

More colours and décor. The up! is a dynamic little car that makes mobility fun. With the new series, Volkswagen is putting the spotlight even more clearly on the individuality of each up! So the up! presented in Geneva comes with a choice of 13 body colours, 9 exterior decals, ten new dashpad designs, three roof colours, three design packs, two colour packs and two basic colours for the interior trim (“Titanium Black” and “Ceramique”), coloured alloy wheels and individualised-colour ambient light available for the top-of-the-range models.

Exterior colours. Of the 13 colours available, seven are new: “Teal Blue”, “Coral Red”, “Costa Azul” (blue), “Honey Yellow”, “Edelweiss” (white), “Blueberry” and “Savanna Gold”.
Dashpad designs. Depending on the body colour, interior trim and model, up! buyers can choose from a selection of ten new dashpad designs, using an innovative labelling process that allows an even greater degree of customisation.
More engines. Previously the range of engines comprised two three-cylinder units with multi-point injection (MPI) that deliver 44 kW/60 PS or 55 kW/75 PS. This duo of 1.0 litre petrol engines has now been augmented by the sporty new 1.0 TSI (66 kW/90 PS). As a zero-emission vehicle, the e-up! cruises through the city (60 kW/82 PS). Drivers who prefer natural gas can still opt for the eco up! (50 kW/68 PS).

More standard equipment. A total of seven trim levels are available: take up!, move up!, high up! and eco up! (all of which are available as two- and four-door versions) as well as the load up!, cross up! and e-up! (each available as a four-door version). An overview of the vehicle equipment upgrades:

take up! In future, the base version take up! will come with features such as LED daytime running lights, LED licence plate lighting, door mirror casings with integrated indicators, a chrome trim strip between the headlights as well as remote-controlled central locking. The gloss black application on the centre console (with heating and ventilation controls; plus optional climate controls and radio) is framed by a narrow chrome strip.
move up! In contrast to the first series, the move up! is the first model in the revised range to feature the newly developed “Composition” radio system, a USB port, an enlarged multi-function display and a customised “Black Cube” design dashpad as standard.
high up! In the high up! the additional features include a newly developed ambient lighting system (white), a customised dashpad (with a choice of three versions of the “Pixels” design), heated front seats, a multifunction steering wheel, six loudspeakers, fog lamps with integrated static cornering lights and the new 15-inch “Radial” alloy wheels. Air conditioning still comes as standard.
cross up! New features on board the all-terrain version cross up! are the “cross-look” dashpad and ambient lighting (orange).
e-up!. The new e-up! is characterised by the new “Shark Skin” design dashpad and ambient lighting (blue), a light and rain sensor as well as the new smartphone integration feature.
More equipment packages. Volkswagen is also offering three new roof packs designed to match the paint schemes – including roofs painted in contrasting black, white or grey as well as contrasting colour door mirror caps and tinted rear windows. Other additions to the range are three design packs, including a dashpad, design decals for the exterior, and contrasting door mirror caps. The range of equipment packages is rounded off by the colour packs, with the up! being given a final eye-catching flourish – along with the contrasting colours “Hot Orange” or “Gold Beige” – with 16-inch alloy wheels, design decals for the body and matching door mirror caps.

New up! beats – perfect sound, powered by beats

300 watts from Dr. Dre. The American audio specialist Beats Electronics – founded in 2008 by the rapper Dr. Dre – made a big impact on the music scene, primarily with its headphones. Now the Californian company also offers a wide range of other technologies, including full in-car sound systems. Volkswagen is unveiling these BeatsAudio™ sound systems for the first time at the 2016 Geneva Motor Show in the Polo and in the new up!. In the case of this city specialist, this results in a completely new equipment version: the up! beats. The sound system’s 300-watt and 8-channel amplifier is fitted with a digital signal processor (DSP). To ensure crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones.

up! beats equipment. The up! beats also has added customised flair thanks to the new 15-inch alloy wheels, special beats design decals and contrasting colour door mirror caps. In the interior, an individual dashpad, a special door sill plate as well as colour-coordinated seat belts to match the new equipment version give the car a very distinctive look. The up! beats also comes with smartphone integration and ambient lighting (white) as standard.
New infotainment concept – transform your smartphone into an infotainment system

Two new radio systems. Volkswagen has given smartphone integration a complete make-over. A new infotainment generation has been developed: the Composition system, with a 3.1-inch monochrome display, and the top-of-the-range Composition Phone system with a 5.0-inch colour display. Both of the systems feature a twin tuner, AUX IN connection and SD card slot. The base system also has a CD player, while Composition Phone has a Bluetooth interface with hands-free function. The Composition Phone system also offers a rear view camera, available for the first time in the up! As an option, both of the systems can be supplemented by a DAB+ (digital radio receiver), the Sound Plus package (with six loudspeakers) as well as a USB port (in the centre console). The Composition Phone system is also available with the new smartphone integration feature and the BeatsAudio™ sound system.

Smartphone integration. “Maps + More dock” can be used to integrate current smartphones, running either Apple or Android, into the Composition Phone’s control system, simply by connecting the smartphone above the centre console and pairing it with the radio system via Bluetooth. The Volkswagen app “Maps + More dock” can now be used to run “Navigation” (offline navigation without roaming costs, 2D or 3D map mode), “MFA” (multi-function display with vehicle data), “Phone” (with hands-free kit), “Think Blue. Trainer.” (energy-saving tips), “E-charging Manager” (in the e-up), “Car Function” (various vehicle functions), “Media Control” (access to music details, display title, artist and cover, search function with handwriting recognition) and “Radio Control” (selection of FM, AM or DAB+; display, search and save radio stations). The smartphone integration system also includes a USB port that can be used to transfer data or for charging.

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