Just like the previous years, the Geneva Motor Show has been a host to various concept debuts. This year is not an exception. Joining the lineup is Aston Martin debuting its new AMR sub-brand, and along with it are two of its fiercest concepts – the Vantage AMR Pro and Rapide AMR. Before its big reveal, quite a handful of details on the AMR have been gathered first-hand from Aston’s Gaydon, UK headquarters.
Aston Martin Chief Designer Miles Nurnberger describes the AMR as a philosophy of the British automaker’s “way of racing”. Aston Martin Racing is focused on the automaker’s constant search for (racing) success while Aston Martin focuses on the aesthetics of its sports and supercars. AMR functions in a way that it combines these missions in order to produce “more extreme versions of Aston Martin’s core lineup.”
This constant race for supremacy goes back to the One-77, a perfect example of the collaboration between aesthetics and performance, featuring carbon fiber and saddle leather, an unusual mix of materials. It is a collision of different forces, but in a luxurious way. This idea has been further used on the CC100, GT8, GT12 and Vulcan, according to Nurnberger.
Although the models mentioned have brought success, there was actually no “overlying strategy” to combine aesthetics and performance. However, with the Aston Martin AMR, everything will change. With the advent of this new strategy, Aston CEO Andy Palmer says that a production AMR version will be made available for every core model in Aston’s lineup. And while Aston customers love raw, race-bred versions such as the GT8 and GT12, there should also be room and an opportunity to create more dynamic cars (except for the hardcore, special series models).
Aston Martin Executive Vice President and Chief Creative Officer, Marek Reichman, approves of the AMR considering that sportier versions of some of its models have been sold out. AMR is one step further to a new dimension of motor sport, raising the bar for sporting DNA in all of its models to be able to make a statement. Reichman believes that the AMR is an opportunity to raise its standards, starting with the two vehicles at the 2017 Geneva Motor Show (all in the signature AMR Stirling Green color with lime green accents), and soon with the future Valkyrie hypercar.
The new brand has two levels – the AMR and AMR Pro, indicated by the Vantage AMR Pro and Rapide AMR. As its name suggests, the Pro is a “more hardcore, focused, lightweight, carbon-bodied version” all geared up for the track complete with aerodynamic work, race-spec parts and components, and significant performance tweaks.
Q by Aston Martin Advanced Operations and David King, head of Special Ops and the brains behind the Vulcan, GT8 and GT12, will lead the development of all AMR core models. The development will take place in Aston’s state-of-the-art facility at the Nürburgring Test Center, as close as possible to the famous Nordschleife race track.