Jaguar to display Photon Red I-PACE Concept at the 2017 Geneva Motor Show

Article by Christian A., on March 2, 2017

Jaguar revealed that it will be showing off its new I-PACE Concept during the 2017 Geneva Motor Show on March 7 and it will come in the Photon Red color. This sports crossover is the first electric model to come from the brand and is expected to go head-to-head with the Model X from Tesla.

According to Jaguar, powering the I-PACE are two electric motors which have been placed on each of its axles. Combined output is estimated at 400 hp with peak torque of 516 lb.-ft. (700 Nm). Acceleration from 0 to 60 mph (0 to 96 km/h) is possible in 4 seconds. Meanwhile, the maximum driving range is around 310 miles (500 km).

In a statement, Design Director Ian Callum revealed that this concept car is different from the typical electric vehicles already available. He described its design as being clearly ahead of its time as it not only shows emotions but brings with it an attitude that is ready for the future. It is the result of using the genuine design language of the brand and then complementing it with British craftsmanship and adding in the use of premium details, he continued. Callum said further that this is not simply a concept car anymore as it is also serves as a look into the five-seat production car that Jaguar expects to put on sale by 2018. Given that this is the first EV to come from the brand, he said, it also marks the beginning of a new page in Jaguar’s history.

It was during the 2016 Los Angeles Auto Show that Jaguar first gave a preview of the I-Pace Concept. It became clear that the brand wanted to make it similar to a SUV. In addition, this concept car made full use of the fact that it had a cab forward design and because of this superior packaging, it was able to place the batteries beneath its floor.

While the brand is claiming that it is indeed a SUV, many are saying that it is similar to the Mercedes-Benz GLA and the Infiniti QX30, though both in fact look closer to a hatchback. Still, the combination of a broad deck and sloped glass in rear does give it a shape similar to a sedan, especially when viewed at certain angles. The original design did show that while already an attractive car, it can continue to have that quality even if the production version would tone down the appearance.

As if to challenge Tesla even more, Jaguar said that it will be accepting reservations for the I-Pace through their Jaguar.com website. The brand guaranteed then that with the production version’s release anticipated to be around two years away, it will not be accepting any deposits, much less one priced at $1,000. This will also mark the first time that Jaguar uses its online presence to push sales.

Press Release

JAGUAR I-PACE CONCEPT SET FOR EUROPEAN MOTOR SHOW DEBUT AT GENEVA

The Jaguar I-PACE Concept will make its European motor show debut at the Geneva Motor Show on 7 March in a new colour - Photon Red.

The I-PACE Concept car is the start of a new era for Jaguar, previewing the brand’s first-ever electric vehicle. This is a production preview of the Jaguar I-PACE, which will be on the road in 2018.

Jaguar’s engineering and design teams have torn up the rule book to create a bespoke electric architecture, matched with dramatic design. The result is a no-compromise smart, five seat sports car and a performance SUV in one.

Ian Callum, Jaguar Director of Design, said: “The I-PACE Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship.

“This isn’t just a concept. It is a preview of a five-seat production car that will be on the road in 2018. This will be Jaguar’s first-ever battery-powered electric vehicle and opens a new chapter in the history of our legendary brand.”

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