McLaren reveals MSO-customized 720S at 2017 Geneva Motor Show

Article by Christian A., on March 9, 2017

McLaren Automotive has officially revealed a customized 720S that was made by none other than the McLaren Special Operations (MSO). This comes as a surprise to many as the brand just a day before, unveiled the 720S during the 2017 Geneva International Motor Show. However, the brand is showing this bespoke variant as a way of telling customers how much they will be able to customize the new Super Series.

This variant is nicknamed as the Velocity and shows the vast customization options available to buyers who will have their new 720S personalized by MSO. MSO is the brand’s bespoke vehicle group.

According to McLaren Special Operations Managing Director Ansar Ali, the goal of MSO has always been to meet the desire of customers for exclusivity. The way the 720S has been designed is a good starting point for many customers and the Velocity is only one example of what they can do, he said.

Price for the Velocity, as a MSO commission, is estimated to be £335,000, and may go up to around $400,000. The Velocity however, as revealed by McLaren, is one of five MSO customizations. The other four are GT, Pacific, Stealth, and Track.

Exterior Design

On the exterior, this variant will come in a theme composed of two pearlescent red shades. The first is the new Nerello Red, which one can’t help but notice on the front section as well as the upper body panels of the model.

This includes as well the carbon fiber bonnet which has a red tint. It then fades to the second hue which is Volcano Red that can be seen on the sides and all the way to the rear sections.

Complementing the excellent paintwork on the exterior are the alloy lightweight wheels which have been finished by MSO in a metallic bronze shade. In order to enhance the more purposeful look of the 720S, the Velocity has a number of carbon fiber parts placed on the exterior and that were chosen from MSO’s collection.

Features that have carbon fiber include, among others, the satin carbon Full Length Sill Cover, gloss carbon rear aero bridge, gloss carbon fibre Service Cover, and gloss carbon Rear Deck Vent.

Interior Design

The interior meanwhile offers ample space and has a light feeling. Once inside, one will immediately take note of the Carbon Black Alcantara trim almost everywhere.

This gives the interior that athletic and technical feel, enhanced further with a plush tactile finish. Contrasting this are the Harissa Red leather details. The Harissa Red also helps complement the look of the exterior and this can be seen in various features like the steering wheel, doors, and fascia.

It’s also evident on the sports seats, which come as standard. With this, it is safe to say that this is the most luxurious interior for a Super Series to ever come from McLaren.

Press Release


ust 24 hours after the new McLaren 720S was revealed in all its glory at the 87th Geneva International Motor Show, McLaren Automotive is highlighting the level to which buyers of its new Super Series will be able to personalise their car by unveiling a dramatic, bespoke 720S, created by McLaren Special Operations.

The McLaren 720S ‘Velocity’ by MSO signals the almost limitless scope of personalisation possibilities available to buyers who opt to commission their new Super Series car from McLaren Special Operations, the bespoke vehicle division of McLaren Automotive.

“The MSO mission is to fulfil customer desire for exclusivity in their choice of McLaren,” explained Ansar Ali, Managing Director of McLaren Special Operations. “The lean, sculpted beauty of the new 720S provides the perfect starting point for owners to be creative and the specification of this MSO 720S ‘Velocity’ showcases a taste of the customisation options that are possible.”

The striking ‘Velocity’ paint theme comprises two pearlescent hues of red; a newly formulated shade, Nerello Red, is used on the front and upper body panels of the car – including on the red-tinted visual carbon fibre bonnet – and fades into a vivid Volcano Red that covers the sides and rear of the car.

The unique paintwork is complemented by lightweight alloy wheels, finished in a subtle shade of metallic bronze by MSO. A range of exterior carbon fibre parts selected from the MSO collection also features on the 720S ‘Velocity’, further enhancing the bold and purposeful appearance of the new Super Series. In addition to the red carbon fibre bonnet, a gloss carbon Rear Deck Vent, gloss carbon fibre Service Cover, gloss carbon rear aero bridge and satin carbon Full Length Sill Cover are also fitted.

Step inside the spacious, light and airy cabin of the 720S ‘Velocity’ and you are greeted by Carbon Black Alcantara® trim throughout, providing a technical, sporting feel with a luxurious tactile finish and contrasting with Harissa Red leather details. Complementing the exterior ‘Velocity’ theme, Harissa Red highlights are continued throughout the interior, including on the fascia, steering wheel, doors and across the sports seats fitted as standard on the 720S, further enhancing McLaren’s most luxurious Super Series interior to date.

The McLaren 720S ‘Velocity’, which as a complete vehicle costs in the region of £335,000 as a McLaren Special Operations commission, is one of five MSO themes for the new McLaren Super Series that are explored in a boutique area of the McLaren stand at the 87th Geneva International Motor Show. The other themes, ‘GT’; ‘Pacific’; ‘Track’; and ‘Stealth’, are displayed on screens, further demonstrating that MSO can fulfil almost any request to ensure that each personalised McLaren perfectly delivers the customers’ initial ideas and vision.

The portfolio of MSO enhancements featuring on the McLaren 720S ‘Velocity’ comprises:

MSO Exterior Paint Theme (Nerello Red/Volcano Red)

MSO Bronze Wheel Finish

MSO Carbon Fibre Bonnet (red tinted gloss finish)

MSO Carbon Rear Deck Vent (gloss finish)

MSO Carbon Service Cover (gloss finish)

MSO Carbon Fibre Rear Aero Bridge (gloss finish)

MSO Carbon Full Length Sill Cover (satin finish)

MSO Carbon Face Vents (satin finish)

Full Carbon Black Alcantara® Facia with Harissa Red Leather IP Topper Centre and IP Topper Driver Side (Harissa Red contrast stitch on all stitch lines)

Full Carbon Black Alcantara® Tunnel and Door Bin Lid with Harissa Red Contrast Stitch (including Black TPE Cup Holder and Key Fob Holder)

Full Carbon Black Alcantara® Steering Wheel with Harissa Red Leather Centre Band (Harissa Red contrast stitch on upper and grips)

Full Carbon Black Alcantara® Door Casings with Harissa Red Contrast Stitch and Harissa Red Leather Door Speaker Surround Inner

Full Carbon Black Alcantara® Seats with Carbon Black Leather Large Insert Panels (cushion/seatback) and Harissa Red Leather Minor Insert Accent Panels. Harissa Red Contrast Stitch on all stitch lines

Full Carbon Black Alcantara® Headlining with Harissa Red Contrast Stitch

Full Carbon Black Alcantara® Quarter Panel Rear and Bulkhead Finisher (Harissa Red contrast stitch on decorative stitch lines)

Carbon Black Carpet Rear Shelf and Bulkhead (Harissa Red contrast stitch on decorative stitch lines)

Carbon Black Alcantara® B Pillar Lower with Harissa Red Contrast Stitch

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