McLaren Automotive has officially revealed a customized 720S that was made by none other than the McLaren Special Operations (MSO). This comes as a surprise to many as the brand just a day before, unveiled the 720S during the 2017 Geneva International Motor Show. However, the brand is showing this bespoke variant as a way of telling customers how much they will be able to customize the new Super Series.
This variant is nicknamed as the Velocity and shows the vast customization options available to buyers who will have their new 720S personalized by MSO. MSO is the brand’s bespoke vehicle group.
According to McLaren Special Operations Managing Director Ansar Ali, the goal of MSO has always been to meet the desire of customers for exclusivity. The way the 720S has been designed is a good starting point for many customers and the Velocity is only one example of what they can do, he said.
Price for the Velocity, as a MSO commission, is estimated to be £335,000, and may go up to around $400,000. The Velocity however, as revealed by McLaren, is one of five MSO customizations. The other four are GT, Pacific, Stealth, and Track.