Volvo debuts its most luxurious car ever – the XC90 Excellence

Article by Christian A., on March 2, 2016

Volvo Car introduces the exclusive four-seat XC90 Excellence during the 2016 Geneva Motor Show. Touted as the most luxurious car in the carmakers’ 89-year history, the XC90 Excellence’s appearance at the show marks its European debut and is seen to strengthen Volvo’s image as a premium car manufacturer.

Based on the award-winning XC90SUV, the new car features an elegant interior covered in leather, finest upholstery and handcrafted crystal glasses from Orrefors of Sweden. In addition, passengers are pampered by the individual, adjustable rear seats that have a massage function as well as headrests designed for maximum comfort.

A refrigerator, two folding tables and cup holders that are capable of heating or cooling depending on passenger’s need are only some of the features that add to its premium comfort offering. Volvo’s new design approach called modular Scalable Product Architecture (SPA) seems to work well for the company with the new XC90 Excellence being the most recent product of the new system.

The car comes with the award-winning T8 Twin Engine plug-in hybrid powertrain, which offers three modes of driving for the car – Pure, Hybrid and Power. Due to the hybrid technology, the XC90 Excellence can harness an impressive 410 hp from the system with its additional bonus of very low emission.

Senior Vice President of Marketing, Sales and Service at Volvo Cars Bjorn Annwall states that the XC90 Excellence offers a luxurious, even sublime, experience. Adding further elegance and convenience to the car is the available Bowers and Wilkins sound system with rear-seat controls as well as additional sound insulation.

For the moment, the XC90 Excellence is only available for online orders and only in selected markets. This represents a growing marketing effort for Volvo and comes after the First Edition XC90, with its limited and individually numbered 1,927 units produced which were sold only online via the company’s website

Surprisingly, all units were sold within 48 hours back in 2014. The total 1,927 cars produced represent the year that the company was founded. The selected markets where the new XC90 Excellence is being sold online include Switzerland, France, Belgium and Luxembourg with plans to add China this spring.

Volvo clarifies that the new luxury car may be ordered via dealerships in other markets such as the United States later this year. Bjorn Annwall added that the online selling method used by Volvo for its initial offering of the new XC90 Excellence is an example of how Volvo can quickly adopt to new customer trends. Volvo recognizes the value of digital commerce platform and plans to use it more often in future car offerings.

Press Release

Volvo XC90 Excellence makes European debut in Geneva

The most luxurious car in Volvo Cars’ 89 year history – the exclusive four-seat XC90 Excellence – makes its European debut at the 2016 Geneva Motor Show.

The top-of-the-line XC90 Excellence is based on the award winning XC90 SUV and further reinforces the company’s credentials as a premium car maker.

It features extended leather-covered surfacing, finest quality upholstery and hand-crafted crystal glasses from Orrefors, the famous Swedish glass maker.

The superior comfort of the individual and adjustable rear seats, combined with a massage function and specially designed headrests, is further augmented with a refrigerator, two folding tables and cup holders with both heating and cooling options.

The XC90 Excellence is built on Volvo’s modular Scalable Product Architecture (SPA) and comes with the award-winning T8 Twin Engine plug-in hybrid powertrain as standard, offering three distinct driving modes in one car – Pure, Hybrid and Power. This means the XC90 Excellence can provide up to 410 hp combined with impressively low emissions.

“The XC90 Excellence offers a sublime and luxurious experience. It is our top-of-the-line XC90 offer and we see a lot of interest from our more affluent customers,” said Björn Annwall. “The additional sound insulation, enhanced Bowers & Wilkins sound system and convenience of rear seat controls takes the XC90 Excellence to a new level of luxurious calm and comfort.”

The XC90 Excellence is now exclusively available for ordering online in selected markets, reflecting the growing importance of digital commerce in Volvo’s sales and marketing strategy.

It follows in the footsteps of the First Edition XC90, a special and limited series of 1,927 individually numbered cars sold only online via All 1,927 XC90 First Edition cars, celebrating the year Volvo was founded, were sold out within 48 hours after the start of sales in 2014.

Online sales for the XC90 Excellence have now started in Switzerland, France, Belgium and Luxembourg, while China will be added later this spring.

While the car is exclusively available online for now, it will become available for ordering at Volvo dealerships in other markets later this year, including in the United States.

“Selling the XC90 Excellence exclusively online is a perfect example of how Volvo Cars is changing the way it sells cars and adjusts to new customer trends,” said Björn Annwall, Senior Vice President Marketing, Sales and Service at Volvo Cars. “Regardless of where they order their cars, the aim remains to offer Volvo buyers the best customer experience possible together with our dealers.”

The digital commerce platform is an important element of Volvo’s Way to Market global marketing strategy and was developed following the successful pilot with the First Edition cars. It will be used more often as Volvo gradually starts to sell special edition cars online around the globe as a complement to Volvo dealerships.

The company has therefore worked closely with its dealer network in developing the tool in order to retain the personal touch that is so important in selling, delivering and servicing cars.

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