2017 Geneva Motor Show stages Volkswagen’s 70 Years of the Bulli

Article by Christian A., on March 10, 2017

The Dutch Volkswagen importer’s journey didn’t just end in Wolfsburg. In celebration of Volkswagen Bulli’s 70th anniversary, the German brand brought the VW Multivan special edition to the 2017 Geneva Motor Show. Known to many as the Volkswagen Kombi, the Bulli came into production in the 1950s. After seven long decades, Volkswagen is celebrating the utility vehicle’s anniversary with “70 Years of The Bulli”. A big celebration certainly awaits it after it was discovered by its founder seventy years ago in 1947.

The Kombi’s storied past begun when Ben Pon, a Volkswagen importer from Netherlands came to VW’s Wolfsburg plant for a visit. After he saw the plant’s runabout vehicle, the Plattenwagen soon became his inspiration to create the Transporter. The rest as they say is history.

Volkswagen Commercial Vehicles is commemorating the founding of Ben Pon’s prodigious project at the 87th Geneva International Motor Show in Switzerland with the Bulli special edition Minivan. There, Volkswagen showcases a model based on the latest generation Transporter.

Overall, the new Multivan is a combination of today’s technology with the allure of classic retro design. Clad in two-tone Metallic Kurkuma Yellow and Candy White exterior paint finishes, the special edition classic Bulli is highlighted further with a set of 17-inch Davenport chrome wheels. The German automaker also offers the classic rims in 18 inches as an option.

The modern take on the classic Bulli features the new Comfortline trim with anniversary edition sticker at the rear windows. Inside, all windows are already tinted while the rest are enhanced with the special edition Bulli label and stainless steel inserts. The side mirror casings meanwhile come in chrome finishes.

Featuring the latest Visitamo half-leather upholstery for the seats, the Minivan also comes with contrasting Dark Wood floor covering. The leather wrapped multi-function steering wheel, on the other hand, perfectly matches the premium black instrument panel with a multi-function display.

For comfort and other special features, the Volkswagen Bulli special edition van is already equipped with front and rear parking sensors as well as the fold-in side exterior mirrors with adjustable heat function.

For its engine options, the limited edition lineup will be offering a choice between a 102 PS 2.0-liter TDI engine with 5-speed gearbox and a 204 PS diesel engine mated to a 7-speed DSG transmission and 4Motion AWD system.

The company will start to take orders for the special edition Minivan in Germany this May--- while other countries in Europe will have to wait for further announcements to be made. At any rate, the famous “Kombi” van (or Bulli in German) indeed has a long way to go.

Press Release

70 Years of the Bulli

Around 70 years ago, Dutch VW importer Ben Pon visited the Wolfsburg plant and came across a curious vehicle – the 'Plattenwagen'. He subsequently made a sketch in his notebook of a vehicle type that did not exist at that time anywhere in the world. His sketch became the launchpad for a vehicle that would sell in the millions – the Volkswagen Transporter. In commemoration of this idea, Volkswagen Commercial Vehicles is unveiling a '70 Years of the Bulli' special edition at the Geneva International Motor Show which combines the charm of the classic retro style with technology and quality of today.

The special edition model is based on the Multivan Comfortline and has been created using a mix of different elements from the Multivan Highline and the California, for example, the chrome trim and wood-look floor. Just right for spring, the special edition is also optionally available in fresh two-tone paintwork of Candy White and Metallic Kurkuma Yellow.

Special identifying features: the 'Bulli' badges and anniversary sticker on the rear window underline the relationship with its cult classic predecessor. The '70 Years of the Bulli' special edition also features chrome trim including diverse chrome strips and chrome-look mirror housings. In addition to that, the passenger compartment has tinted windows, the tread plates feature 'Bulli' lettering and stainless steel inserts and the loading edge covers of the rear hatch are also stainless steel. Matt black decals around the B-pillars round off the overall look.

In addition to the standard 17-inch 'Davenport' wheels, also available as options are the popular 18-inch 'Disc' wheels in the classic look with white rims or alternatively in classic silver.

The new special edition model looks strikingly sophisticated inside as well: deluxe lighting cleverly shows off the modified 'Visitamo' seat covers, which in turn are stylistically coordinated with the refined look of the 'Dark Wood' floor covering. The '70 Years of the Bulli' special edition is also equipped as standard with a multifunction leather steering wheel, a 'Premium' multifunction display and an instrument panel framed in decorative 'Black Glossy' trim otherwise available only in the Highline version. The special edition has electrically adjustable, heated, fold-in exterior mirrors and also includes ParkPilot for front and rear as standard.

The special edition model will be available to order in Germany from the beginning of May. UK availability has yet to be confirmed.

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