Geneva 2018: Hyundai signals new Sensuous Sportiness design theme with Le Fil Rouge Concept

Article by Christian A., on March 12, 2018

Soon, Hyundai’s new vehicles – from sedans to sports utility vehicles -- will be donning a completely new look as the South Korean carmaker is introducing a completely new design language. This new design theme is now being previewed through a new design concept named Le Fil Rouge at the 2018 Geneva Motor Show.

The new Hyundai Le Fil Rouge concept car represents the first embodiment of the new Sensuous Sportiness design language. Meant to deliver a glimpse of the brand’s future design direction, Le Fil Rouge – which means “common thread” in English –reflects Hyundai’s belief that its past, present and future designs are all linked.

In particular, the Le Fil Rouge concept car reinterprets – in a very modern and advanced manner – a Hyundai concept unveiled around 44 years ago at the Turin Motor Show, the 1974 Hyundai Coupe Concept. Thus, the Le Fil Rouge concept car links Hyundai’s past design (1974) to its present, as well as to its future styling. According to the Executive Vice President and head of Hyundai Design Center, Luc Donckerwolke, the carmaker builds on its long history of distinctive and sporty vehicles to open a new era for Hyundai design.

Sang-yup Lee, Head of Hyundai Styling, remarked that the Le Fil Rouge concept car is founded on the goal of building a brand through vehicles with increased levels of emotional value while reshaping the landscape of car design.

With this in mind, Hyundai decided to have the Le Fil Rouge concept car be heavily influenced by its newest design language -- Sensuous Sportiness – that aims to bring instinctive beauty, create emotional value and charming desirability in Hyundai vehicles. Soon to be adopted by all Hyundai vehicles in the future, Sensuous Sportiness is defined by striking a harmonious relationship between four basic design elements: proportion, architecture, styling and technology.

Le Fil Rouge has its proportions derived from the golden ratio, thereby allowing designers to create a visually pleasing, natural-looking vehicle. Its proportions are defined by its long wheelbase, short overhangs and large wheels as well as by a respectful dash-to-axle and a higher beltline.

The approach taken by Hyundai for Le Fil Rouge -- called as ‘Light Architecture’ – allows the concept car to feature a dynamic and smooth appearance as made possible by seamlessly blending front and the rear pillars as well as the roof into its overarching silhouette. Meanwhile, the so-called ‘Tube Architecture’ seamlessly fuses the exterior with the interior, allowing the concept to have the same emotional value inside and out. Likewise, Hyundai ensured that the interior allows the driver to have an enjoyable drive and the passengers to have a comfortable ride.

In terms of styling, Le Fil Rouge is immediately identifiable as a Hyundai vehicle even from a distance, as made possible by its wide, layered bonnet and the new iteration Cascading Grille with a three-dimensional treatment.

Technology-wise, the design of the Le Fil Rouge concept car was influenced by the need for a seamless experience of function. This was made possible by providing the concept with aircraft-inspired two-way air ventilation system, revitalized wood and high-tech fabrics as well as a panoramic floating display that allows easy access to intuitive controls.

Press Release

HYUNDAI MOTOR UNVEILS FUTURE DESIGN DIRECTION AT GENEVA MOTOR SHOW

Hyundai Motor today unveiled the ’Le Fil Rouge’ concept car at the 2018 Geneva International Motor Show, marking a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

“‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” added Sang-yup Lee, Head of Hyundai Styling.

The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling and technology.

Proportion

‘Le Fil Rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.

Architecture

With ‘Le Fil Rouge’, Hyundai took a new approach called ‘Light Architecture’, to integrate a progressive identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car - as though the car is drawn with a single line.

The exterior and interior are smoothly merged by the ‘Tube Architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. The Tube Architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.

The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.

Styling

Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced Cascading Grille. The next level of the Cascading Grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.

Technology

A core design principle for Hyundai designers was to create a design that enables a seamless experience of function. Inspired by aircraft ventilation, a two-way air ventilation system blows air over the curved surface of lightweight tube architecture. Revitalised wood and high-tech fabrics are used extensively throughout and sculpted into exquisite, sensuous forms. This evokes natural beauty with an emotional touch to add an airy feel to vehicle. Meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.

Source: Hyundai

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