Soon, Hyundai’s new vehicles – from sedans to sports utility vehicles -- will be donning a completely new look as the South Korean carmaker is introducing a completely new design language. This new design theme is now being previewed through a new design concept named Le Fil Rouge at the 2018 Geneva Motor Show.
The new Hyundai Le Fil Rouge concept car represents the first embodiment of the new Sensuous Sportiness design language. Meant to deliver a glimpse of the brand’s future design direction, Le Fil Rouge – which means “common thread” in English –reflects Hyundai’s belief that its past, present and future designs are all linked.
In particular, the Le Fil Rouge concept car reinterprets – in a very modern and advanced manner – a Hyundai concept unveiled around 44 years ago at the Turin Motor Show, the 1974 Hyundai Coupe Concept. Thus, the Le Fil Rouge concept car links Hyundai’s past design (1974) to its present, as well as to its future styling. According to the Executive Vice President and head of Hyundai Design Center, Luc Donckerwolke, the carmaker builds on its long history of distinctive and sporty vehicles to open a new era for Hyundai design.
Sang-yup Lee, Head of Hyundai Styling, remarked that the Le Fil Rouge concept car is founded on the goal of building a brand through vehicles with increased levels of emotional value while reshaping the landscape of car design.
With this in mind, Hyundai decided to have the Le Fil Rouge concept car be heavily influenced by its newest design language -- Sensuous Sportiness – that aims to bring instinctive beauty, create emotional value and charming desirability in Hyundai vehicles. Soon to be adopted by all Hyundai vehicles in the future, Sensuous Sportiness is defined by striking a harmonious relationship between four basic design elements: proportion, architecture, styling and technology.
Le Fil Rouge has its proportions derived from the golden ratio, thereby allowing designers to create a visually pleasing, natural-looking vehicle. Its proportions are defined by its long wheelbase, short overhangs and large wheels as well as by a respectful dash-to-axle and a higher beltline.
The approach taken by Hyundai for Le Fil Rouge -- called as ‘Light Architecture’ – allows the concept car to feature a dynamic and smooth appearance as made possible by seamlessly blending front and the rear pillars as well as the roof into its overarching silhouette. Meanwhile, the so-called ‘Tube Architecture’ seamlessly fuses the exterior with the interior, allowing the concept to have the same emotional value inside and out. Likewise, Hyundai ensured that the interior allows the driver to have an enjoyable drive and the passengers to have a comfortable ride.
In terms of styling, Le Fil Rouge is immediately identifiable as a Hyundai vehicle even from a distance, as made possible by its wide, layered bonnet and the new iteration Cascading Grille with a three-dimensional treatment.
Technology-wise, the design of the Le Fil Rouge concept car was influenced by the need for a seamless experience of function. This was made possible by providing the concept with aircraft-inspired two-way air ventilation system, revitalized wood and high-tech fabrics as well as a panoramic floating display that allows easy access to intuitive controls.