Soon, Land Rover will have four Range Rover offerings. Yes, the British auto company is adding a new model to its Range Rover lineup – the new Range Rover Velar coupe-SUV. If all goes well, Land Rover will reveal the new Range Rover Velar coupe-SUV to the global public on March 1, 2017, when the carmaker will also unfurl juicier details about its new offering.
According to the image of the four Range Rover SUVs, the new Range Rover Velar will be filling a slot between the Range Rover Evoque and the Range Rover Sport. This means that the Range Rover Sport wouldn’t be the second smallest member of the lineup anymore, although it would remain as the second largest Range Rover. As a result of the addition of the Range Rover Velar, there will be a new size hierarchy in the Range Rover family. The smallest would be the Range Rover Evoque, followed by the Range Rover Velar and the Range Rover Sport. Still dominating the family in terms of size is the Range Rover.
The new Range Rover Velar will try to build on the success of the Range Rover Evoque, which was one of the main reasons why Jaguar Land Rover was able to report a huge surge in sales in full year 2016. For those who find the Range Rover Evoque too cramped but also consider the Range Rover Sport too large, the Range Rover Velar should be a good choice. In addition, the new Range Rover Velar should also be able to close the price gap between the Range Rover Evoque (£40,000) and the Range Rover Sport (£80,000). This means that customers who see the Range Rover Evoque as too small but couldn’t afford the Range Rover Evoque don’t have to cancel or delay their purchase.
But why name this new Range Rover coupe-SUV as the Velar? For Land Rover though, Velar is not a new moniker. The name was used to refer to first Range Rover prototypes that Land Rover created in the 1960s. There were around 26 pre-production Range Rover prototypes created during the decade, and of course their identity had to be concealed from others by Land Rover’s development engineers. To accomplish that, these engineers referred to the prototypes as Velar, derived from the Latin term ‘velare’ that means to veil or to cover. When Land Rover launched the final production version of its SUV in 1970, it formally christened it as the Ranger Rover.
After the global debut of the Range Rover Velar on March 1, 2017, the public will be able to actually take a good look at the new coupe-SUV when it is displayed at the 2017 Geneva Motor Show a week later. Then in April, the new Range Rover Velar will have its debut in the United States at the 2017 New York International Auto Show.