Just last month, SEAT made an announcement to the public that Cupra will become a standalone performance brand “for enthusiasts”, and that it will focus on creating sports versions of existing SEAT models. And already, the Spanish automaker has introduced its very first production vehicle, the Cupra Ateca, in a special ceremony in Barcelona.
Luca de Meo, the president of SEAT, commented that Cupra is a big opportunity, not only for SEAT’s business but also for its customers. The whole project started when a group of people dreamt of a way for them to conquer a new group of car lovers.
The new brand says that the sporty SUV is unique to its segment, making the Ateca a near premium product. Under the hood of this powerful crossover is a 2.0 liter turbo gas engine that has an output of 300 horsepower (221 kilowatts), making it one of the most technologically advanced engines on the market. This is paired with a newly developed seven speed dual clutch automatic DSG gearbox that gives power to all four wheels with its adaptive all wheel drive system.
The automaker says that it monitors the car’s speed, and even the speed of each wheel, together with the steering wheel position and the driving style to make the best possible torque delivery for an optimized traction.
As for performance figures, the Cupra Ateca is said to sprint from zero to 62 miles per hour (0-100 kilometers per hour) in only 5.4 seconds, before it reaches a top speed of 152 miles per hour (245 kph). The Spanish automaker then says that this model has a number of driving modes, including Normal, Sport, Individual, Snow and Off Road.
Optional features include the Performance Pack that comes with 18 inch Brembo performance brakes in black, as well as the Carbon Fiber Exterior Pack with a rear spoiler and exterior mirror caps. There is also the CF Interior Pack that gets a moulded carbon fiber dashboard and leather seats.
Soon, Cupra says that they will unveil their very first race car, the Cupra TCR. This is basically a revised and rebranded SEAT Leon race car, which will compete in the 2018 TCR series.
Apart from that, Cupra also brings the Ibiza concept we saw earlier in Barcelona, together with the Cupra Arona study. However, both these cars have not been confirmed to hit the production line just yet, and are currently considered as “powerful design exercises” instead.
Moreover, the Spanish company will be presenting the Leon Cupra R ST, a model that we actually expect to see during the 2018 Geneva Motor Show. It will be using the same powertrain configuration as the Cupra Ateca, and will have the DSG transmission and the all wheel drive system as well.