Aston Martin's Lagonda marque unveils All-Terrain Concept

Article by Christian A., on May 8, 2019

Aston Martin’s Lagonda luxury marque is confirming its plans to launch an all-new crossover in the near future by unveiling a new concept at the 2019 Geneva Motor Show. Dubbed as the Lagonda All-Terrain Concept, this show car essentially serves as a preview to the brand’s upcoming crossover.

According to Lagonda, the All-Terrain Concept is an ultra-stylish, luxurious, all-electric emission-free vehicle. This marks a new step into the brand’s goal of becoming the first luxury electric automotive brand in the world. The All-Terrain Concept basically builds on the designs and materials in the Lagonda Vision Concept that was unveiled last year. While the Vision Concept was design to be driven purely on the road, the All-Terrain Concept pushes the boundary by showing that a luxurious drive could also done off the road.

While the exterior of the Lagonda Vision Concept was inspired by the Concorde, the Lagonda All-Terrain Concept, on the other hand, was initially influenced world of the super yacht. This allowed the design team at Lagonda to give the All-Terrain Concept a futuristic surfacing as well as forms and shapes seemingly created by “planetary forces of gravity fields.”

The Lagonda Vision Concept features rear-hinged back doors, as made possible by a stiff floor where its batteries are located. These rear-hinged back doors, along roof that open upwards, allow for easy entrance into and exit from the all-electric vehicle.

At the rear, Lagonda Vision Concept features thin and elegant LED light strip -- set into the wide clamshell rear hatch -- that beams downwards for a seemingly magical and fantastical operation.

The production version of the Lagonda All-Terrain Concept should be appealing to wealthy yet adventurous customers who wanted to expand the borders of opulence to where the roads usually end.

According to Lagonda, the production version of the electric All-Terrain Concept could be built as as soon as 2022. Production of the brand’s first model will be done at Lagonda’s St Athan site, a new facility located in Wales. The facility is currently being transformed to become Aston Martin Lagonda’s second production facility. Once the transformation of the St Athan site is complete, it will serve as the company’s ‘Home of Electrification’.

Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer, remarked that the St Athan facility is considered as a critical step in delivering the company Second Century Plan. Once completed, the site will start the production of the Aston Martin DBX. Ultimately, the St Athan site will serve as a global center of excellence for the production of luxury high performance electric vehicles.

Source: Aston Martin

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