Audi TT is most-talked vehicle during the 2014 Geneva Motor Show

Article by Anita Panait, on March 13, 2014

It’s a double win for the third-generation Audi TT at the Geneva Motor Show. It finished No. 1 in online stories and blogs and was also the most mentioned vehicle in social media, according to a study by Kantar Media. Kantar said the TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva Motor Show.

It is followed by the new Ferrari California T (5.96 percent) and the Mercedes-Benz S-class coupe (4.73 percent).  Rounding up the top five are the Peugeot 108 (4.45 percent) and the Renault Twingo (4.12 percent).

The unveiling of Audi TT also accounted for a show-best 4.36 percent of all social-media buzz. It is followed by the Ferrari California T (3.00 percent) and the Honda Civic Type-R (2.24 percent). The McLaren 650S was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent).

Among the brands, Audi had the largest amount of online chatter, with a mention in 6.2 percent of all Web news stories and blogs from the Geneva auto show, according to Kantar. It was followed by BMW (5.9 percent), Volkswagen (5.8 percent), Ferrari (5.3 percent) and Ford (4.3 percent).

Audi also was the most mentioned brand on social media as it accounted for 9.1 percent of feedbacks on Facebook, Twitter, forum posts and comments on sites like YouTube. It was followed by the VW brand (6.1 percent), Ferrari (6.0 percent) and McLaren and Honda (both 4.2 percent).

The very first Audi TT was considered a design revolution when it was launched in 1998. It was regarded as an icon with massive appeal, thanks to its geometrical and coherent design language. Now, in its third generation, the Audi TT looked back to several design strengths of the original model and injected them into a dynamic and diverse package.

Clearly defined by a number of horizontal lines, the front end of the new generation Audi TT is marked by a flatter and broader Singleframe grille as divided by a dynamic line into two sections. The top corners of the grille serve as a starting point for the V-shaped sharp contours running across the hood. Just like on the Audi R8 high-performance sports car, the hood of the new Audi TT dons the four Audi rings. Interestingly, the air intakes have struts that could redirect part of the flow to the flanks, away from the front end.

Flanking the grille are flat headlights that are offered as Xenon plus units as standard, or as LED units as optional. Customers may also avail of the Audi Matrix LED headlights, which generate the high beam through controllable individual LEDs.

Both versions are marked by a contour resulting from the separating strip in the headlights, as illuminated by light guides. Audi’s Matrix LED headlight includes 12 LED units as well as dynamic turn signals lighting up sequentially in the intended direction. Meanwhile, the predictive cornering light employs navigation data to shift the light cone to the curve even before the driver turns the steering wheel.

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