Audi TT is most-talked vehicle during the 2014 Geneva Motor Show

Article by Anita Panait, on March 13, 2014

It’s a double win for the third-generation Audi TT at the Geneva Motor Show. It finished No. 1 in online stories and blogs and was also the most mentioned vehicle in social media, according to a study by Kantar Media. Kantar said the TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva Motor Show.

It is followed by the new Ferrari California T (5.96 percent) and the Mercedes-Benz S-class coupe (4.73 percent).  Rounding up the top five are the Peugeot 108 (4.45 percent) and the Renault Twingo (4.12 percent).

The unveiling of Audi TT also accounted for a show-best 4.36 percent of all social-media buzz. It is followed by the Ferrari California T (3.00 percent) and the Honda Civic Type-R (2.24 percent). The McLaren 650S was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent).

Among the brands, Audi had the largest amount of online chatter, with a mention in 6.2 percent of all Web news stories and blogs from the Geneva auto show, according to Kantar. It was followed by BMW (5.9 percent), Volkswagen (5.8 percent), Ferrari (5.3 percent) and Ford (4.3 percent).

Audi also was the most mentioned brand on social media as it accounted for 9.1 percent of feedbacks on Facebook, Twitter, forum posts and comments on sites like YouTube. It was followed by the VW brand (6.1 percent), Ferrari (6.0 percent) and McLaren and Honda (both 4.2 percent).

If you liked the article, share on:



There had been speculations that the Bentley Bentayga will soon have a hybrid powertrain that will be added to its engine lineup. And recently, the automaker confirmed this matter. So...
by - January 8, 2018
Sin Cars, the Bulgarian automaker, may not be a familiar name yet but we’re willing to bet that it would be on everyone’s lips the moment that it launches the...
by - December 8, 2017
A small but terrible one. Fiat’s performance division may not have one of the most eye-catching cars at the exhibit stands, but the latest racy compact vehicle would be a...
by - March 27, 2017
Size doesn’t matter. Even with only a lone car at its stand, Bugatti bags the award for having the best exhibit at the 2017 Geneva Motor Show. The CPG or...
by - March 24, 2017
Back during the early of part of the year, Hyundai Motor Company became part of the Hydrogen Council which was officially launched during the 2017 Davos World Economic Forum. The...
by - March 21, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!