Bentley announces personal accessories for the 2011 Geneva Motor Show

Article by Christian A., on February 25, 2011

Bentley Motors Limited and its luxury leather partner Ettinger have created modern must-have personal accessories that will be launched at the 2011 Geneva Motor Show. Ettinger, which was founded by Gerry Ettinger more than 70 years ago, continues to be family-owned and run by Gerry’s elder son, Robert Ettinger.

Ettinger is one of the last British luxury leather goods companies still manufacturing in the United Kingdom. With the Beluga and Hotspur interior trim colors of the Bentley Continental Supersports as inspiration, the capsule collection of leather items in red and black leather with contrast stitching includes key rings and iPad, iPhone and Blackberry cases.

More than five years ago, Ettinger started working with Bentley to develop the Ettinger for Bentley collection. Every Ettinger product is handmade in its Birmingham factory, which uses the same skills that have been handed down for generations. In 1996, in recognition of the work done for the Royal Household, Ettinger of London was appointed with a Royal Warrant to HRH the Prince of Wales.

Ettinger has just added some of the latest Bentley upholstery hides (fuchsia, yellow and blue) to its range. Robert commented that the initial collections were made from black English waxy hide on the outside and the distinctive Ettinger color of panel hide on the inside, which has been made and used by Ettingers for over 75 years.

He added that the collections include everything from purses and wallets, passport cases, luggage labels and portfolios, as well as the iconic Bentley key case.

Ettinger was awarded a Royal Warrant to HRH The Prince of Wales in 1996 and has been making made gifts under licence for the Wimbledon Championships since 1992.

Bentley Motors Limited has been a subsidiary of Volkswagen AG since 1998.It traces its roots to Walter Owen Bentley, who registered Bentley Motors Ltd. in August 1919.

Known for providing a level playing field for carmakers around the world, the Geneva Motor Show -- Salon international de l'automobile -- is hosted at the Palexpo and organized. In 2010, the Geneva Motor Show (80th edition) was held from March 4 to 14, 2010.

Production cars unveiled or displayed at the 2010 Geneva Motor Show include the Alfa Romeo Giulietta, Audi RS5, Bentley Continental Supersports Convertible, BMW 5 Series (F10), Carlsson C25, Garia LSV (Low Speed Vehicle), Infiniti M35 Hybrid, Jaguar XKR Special Edition, Koenigsegg Agera, Lamborghini Gallardo LP570-4 Superleggera, Lexus CT 200h, Lotus Elise, Mitsubishi ASX, Nissan 370Z Roadster, Opel Meriva, Pagani Zonda Tricolore, Porsche 911 Turbo S, Renault Megane Convertible, Rolls-Royce Ghost by Mansory, SEAT Ibiza ST, Volkswagen Touareg and Volvo S60.

Press Release

GENEVA MOTOR SHOW PRESS RELEASE - THE LUXURY OF LEATHER

Driven by its outstanding heritage of hand-crafted fine leather interiors, Bentley and its luxury leather partner Ettinger have devised a range of modern must-have personal accessories to be launched at this year’s Geneva Motor Show.

Inspired by the Beluga and Hotspur interior trim colours of the Bentley Continental Supersports, the capsule collection of leather items in black and red leather with contrast stitching includes keyrings and iPad, iPhone and Blackberry cases.

Founded by Gerry Ettinger more than 70 years ago, the company is still family owned and run by his elder son, Robert Ettinger. It is one of the few British luxury leather goods companies still manufacturing in the UK.

The company started working with Bentley more than five years ago to develop the Ettinger for Bentley collection. Robert comments: “The initial collections were made from black English waxy hide on the outside and the distinctive Ettinger colour of panel hide on the inside which has been made and used by Ettingers for over 75 years.

“The collections include everything from purses and wallets, passport cases, luggage labels and portfolios, as well as the iconic Bentley key case.”

Ettinger has recently added some of the latest Bentley upholstery hides (fuchsia, yellow and blue) to its range. Everything is handmade in its factory in Birmingham, which uses the same skills that have been handed down for generations.

In 1996, in recognition of the work carried out for the Royal Household, Ettinger of London was appointed with a Royal Warrant to HRH the Prince of Wales.

Key dates:

1930s: Gerry Ettinger founded Ettinger in 1934. Having worked as a film producer in Italy and Germany (where he worked with Marlene Dietrich) he used his extensive contacts in continental Europe and England to create a range of luxury gifts

1940s: Recovery

After a pause in the 1940s during the second world war, he returned to London to reinvigorate and expand his business.

1950s-60s: Growth

In the 1950s Gerry Ettinger acquired a small leather goods manufacturing business, which had been making leather goods in London since the 19th century.

1970s-80s: Consolidation

Gerry Ettinger continued to work in the business until well into his 80s and saw the transformation of the company into one of the most respected leather goods designers and manufacturers in the UK.

1990s: Recognition

In 1990, Robert, his elder son took over and continued the tradition of craftsmanship and quality as well as bringing in some more contemporary designs. He has since further 'internationalised' and developed the business in Asia, Korea, South Africa, Hong Kong, Australia, Japan and the US.

1999: James Homer Ltd

In July 1999, Ettinger acquired one of Walsall's oldest leather goods manufacturing companies, James Homer Ltd (established in 1890). Homer is at the heart of Ettinger's hand-made manufacturing process and is home to some of the most skilled leather craftsmen in the UK.

2005: Bentley Collection

The collaboration with Bentley puts a whole new collection on the road.

2007: Showroom Makeover

The London showroom, in Ettinger's Putney Head Office, sets a new standard for the brand.

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