The vehicles launched in the Geneva Auto Show that had made the most impact on the online community were Ferrari's new supercar and Audi's next-generation entry-premium model. A study conducted by UK-based Kantar Media found that the Audi A3 was the favorite of the media as it was cited in 9% of all the online stories from journalists that covered the event.
On the other hand, about 6% of all mentions in social media by consumers were of Ferrari's new F12 Berlinetta. When looking at the brands, Volkswagen Group's big group of marques generated the most online buzz from Geneva.
About 8% of all online news reports that came out before and during the show were of VW Group models and articles about its plans to top worldwide sales. It also was mentioned in 6% of the discussions on blogs, Twitter and YouTube.
Kantar Media based these findings on 20,000 online news articles and 19,674 discussions on social media beginning two weeks before the first press day on Feb. 21 until March 8, which marks the end of the first public day.
Equipped inside the F12berlinetta from Ferrari is the direct-injection naturally-aspirated 200-bar 6262 cc 65-degree V12 engine which delivers a performance never before seen for this engine. Maximum output for example has been found out to be 740 CV available at 8,250 rpm. Specific power output on the other hand is at 118 CV/1, a high value as well.
With peak torque measured at 690 Nm, strong pick-up and responsiveness are more than guaranteed. Further, 80% of the maximum torque can already be accessed starting at 2,500 rpm with power constantly going up until it reaches the rev limit of 8,700 rpm. Much like other F1 engines, the V12 engine inside this model offers very low inertia resulting in the revs being able to increase faster.
Aside from the performance, the engine is fitted with a Stop & Start function and by adding in a smart alternator, allows the battery to be recharged during times when there is no need for power. The brand also made it a point to put extra focus on lowering the intake depressurization, exhaust backpressure, and internal friction. Inside the cylinder block are four oil scavenge pumps and with its rotors using blades that have small diameters, it ensures that the extraction efficiency is optimized.
With the addition of the engine oil pump having variable geometry, lubrication is guaranteed. There are other changes done like the compression ratio, which is now larger at 13.5:1. There is also a new 3.0 ECU and by making use of ionization currents, helps detect misfires and even controls sparking. Another excellent feature is the Multispark ignition which creates three sparks with each having different durations.
The sparks then intensify in a fast manner. Thus when the F12berlinetta is running at low engine speeds, the combustion is optimized and this lowers fuel consumption. Driving pleasure is increased further with the full sound delivered by the exhaust, though this is expected from any naturally-aspirated V12 engine to come from Ferrari. The level of performance displayed by the F12berlinetta provides a hint as to how excellent the efficiency of its engine is.
As a result of the different features added to it, the smart alternator, Multispark ignition system, and Stop & Start system, fuel consumption, and even CO2 emissions, have been reduced by 30%. Along with various other technical solutions, it also made it possible to lower the internal friction and thus result in a power-emissions ratio that is the best for its segment.