Geneva Motor Show: Proton Emas Concept by Italdesign

Article by Christian A., on February 28, 2010

There appears to be more eco-friendly cars at the Geneva Motor Show than ever before. One of the most prominent is the Emas, a group of low environmental impact cars designed by Italdesign Giugiaro and Malaysian manufacturer Proton. This lineup of cars is intended to revolutionize traditional segmentation in the car market.

Giorgetto Giugiaro, Chairman of Italdesign Giugiaro, said that this family of models come in various configurations. What they all have in common though is that they offer the passenger room of a medium-category car while keeping the exterior dimensions of a compact mini.

Giugiaro explained that the architecture has a design that allows them to "outfit an infinite number of variants without compromising the car's great comfort and extensive interior space."

Three configurations of the compact car family are exhibited. First is the Emas Comfort, a hatchback saloon with five doors and four seats, and length of 3550 mm, hybrid drivetrain in Comfort.

The Emas Country is a hatchback saloon with three doors and five seats, and length of 3550 mm, hybrid drivetrain in a Country.  Meanwhile, the Emas3 City is a hatchback saloon, three doors, 3+1 Plus seats, 3 meters in length in City outfit with plug-in electric drive.

Giugiaro added that the designer can maximize the opportunities and advantages in creating a car based on a hybrid system with the array of engines, motors (internal combustion and electric) and batteries in terms of box and bulk arrangement.

Powering the car is a hybrid plug-in developed by Lotus Engineering, a Proton Group company. It includes a 1.2-liter engine that develops 38 kW (51 hp) and can run on petrol, ethanol or methanol. This engine is mated to a generator and is intended to recharge the 11.5 kWh capacity lithium ion batteries.

If you liked the article, share on:



A small but terrible one. Fiat’s performance division may not have one of the most eye-catching cars at the exhibit stands, but the latest racy compact vehicle would be a...
by - March 27, 2017
Size doesn’t matter. Even with only a lone car at its stand, Bugatti bags the award for having the best exhibit at the 2017 Geneva Motor Show. The CPG or...
by - March 24, 2017
Back during the early of part of the year, Hyundai Motor Company became part of the Hydrogen Council which was officially launched during the 2017 Davos World Economic Forum. The...
by - March 21, 2017
Four thousand, three hundred and sixty. Nope, it’s not just a number. Koenigsegg showed off all its rivals at this year’s Motor Show as its three cars have outputs that...
by - March 20, 2017
Just like the previous years, the Geneva Motor Show has been a host to various concept debuts. This year is not an exception. Joining the lineup is Aston Martin debuting...
by - March 19, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!