Hyundai Motor is unveiling to the public its newest offering – Intrado – at the 2014 Geneva Motor Show. The Intrado represents the South Korean carmaker’s vision of how cars will meet future mobility needs.
Intrado is a product of fresh and thoughtful consideration of consumers’ future need and expectations of their cars -- easy to use, intuitive to interact with, and readily adaptable to the varying demands of their busy, active lifestyles. The name Intrado was derived from the underside of an aircraft’s wing, an area that creates lift.
Intrado’s advanced materials and technologies are also inspired by aircraft, like the removal of all unnecessary weight as well as logical solutions to complex challenges. Intrado features an exterior that presents a progressive interpretation of Hyundai’s fluidic sculpture form language. Its unique shape is influenced by the need to be aerodynamically efficient -- free of unnecessary trimmings and has minimal detailing.
Intrado’s panels are made of advanced super lightweight steel from Hyundai Motor’s steel site. Its interior, meanwhile, is focused on usability and adaptability, and pays more attention to its advanced materials and radical construction to result to a functional beauty typically seen on high-end mountain bikes.
Since seals of opening panels are shut directly against the central carbon frame, carbon fiber is showcased whenever doors, hood or trunk are opened. Likewise, components typically concealed are highlighted, like ‘see-through’ air vents and exposed frame onto which seats are clipped directly.