Italdesign to launch Italdesign Automobili Speciali brand at 2017 Geneva Motor Show

Article by Christian A., on February 20, 2017

Do you know that world-renowned Italian design and engineering studio Italdesign once engaged in small series production? According to the company, it was involved in the small series production of the BMW M1 in the 1970s, the Aztec prototype in the 1980s, and the Nazca and the W12 in the 1990s.

It has been awhile since Italdesign got involved in small series production. But given its capacities and capabilities, Italdesign is good enough to venture again into small series production. This is the very reason why the design and engineering studio is launching a new brand -- Italdesign Automobili Speciali – at the upcoming 2017 Geneva Motor Show in Switzerland.

According to the studio, Italdesign Automobili Speciali will turn its focus on all vehicles constructed in its ultra-low series production, targeting a number of selected collectors who love uniqueness. Essentially, Italdesign Automobili Speciali is a boutique brand primarily involved in small series production.

Italdesign chief executive Joerg Astalosch noted that the studio had stated in 2016 that it has the competences in styling and development as well as production of street-legal ultra low series cars. He remarked that the new Italdesign Automobili Speciali brand is a testament to the studio’s long-term commitment in the small series production business. Astalosch remarked that Italdesign is offering its small series production competencies -- styling, testing, validation and homologation -- to all interested parties around the world.

Italdesign’s CEO added that the studio’s service portfolio now includes styling, engineering as well as prototyping for small and high volume production vehicles. The company noted that it was involved in the development of over 70 pre-series Audi Q2 units.

Of course, the launch of the new brand -- Italdesign Automobili Speciali – comes with the introduction of a new logo. This new logo was inspired by the symbol of the city where it all started for Italdesign – Turin (Torino), Italy. While the City of Turin is symbolized by a bull, Italdesign Automobili Speciali is represented by a modernized depiction of a head of a bull. Aside from being the automotive capital of Italy where most of the country’s world-renowned carmakers were born and based, Turin was also the first home of Italdesign, serving as its headquarters from 1968 to 1974. Filippo Perini, Head of Innovation Design, remarked that the logo of the new brand celebrates the passion and the know-how that unite Italdesign and the City of Turin.

Upon the launch of the new Italdesign Automobili Speciali at the 2017 Geneva Motor Show in March, the studio will also unveil a new vehicle under this boutique marque. Italdesign has been releasing teaser images of the new car since December 2016, and has recently unveiled the fourth teaser. This new car will be unfurled at Italdesign’s booth (Hall 2, booth 2157) on March 7, 2017 at around 1:00 p.m.

Press Release


Italdesign’s new brand, “Italdesign Automobili Speciali”, will make its debut during the next Geneva International Motor Show. The new brand will feature on all vehicles constructed in ultra low series production, aimed at a number of selected collectors.

Filippo Perini, Head of Innovation Design, stated: “When designing this new logo, we were inspired by the symbol of the City of Turin. We started not from the rampant bull of the city’s crest but from the bull’s head, which is a real icon being used on ancient palaces as an ornamental part. In this city the history of Italian automobile was born, the most famous and prestigious carmakers were born, as well as the ’coachbuilders‘ who made the Italian car design famous worldwide. Besides, it’s the city which hosted, from 1968 to 1974, the first Headquarters of Italdesign. With whis logo therefore we wanted to celebrate the passion and the know-how that ideally unite Italdesign and Turin”.

Italdesign is thus returning to small series production, a challenge that begun in the Seventies with the BMW M1, and continued in the Eighties with the Aztec prototype and the Nineties with Nazca and W12.

”We stated in 2016 that we do have the competences in styling, development and production of street-legal ultra low series cars. Today, one year later, we are delivering the first running testimonial. The brand Italdesign Automobili Speciali witnesses our long-term commitment in this business. All these competences applied in our ultra low series production, including styling, testing, validation and homologation, are available and offered to all interested parties worldwide,” said CEO Jörg Astalosch. ”This part of our business has been now integrated into our existing service portfolio. This is styling, engineering, prototyping for small and high volume production vehicles, especially also as a turnkey competence. One example for these services in general is the recently launched Audi Q2.”

In recent years, the company has made significant investments in technology and training for the development of pre-series vehicles for the world’s major OEMs.

In fact, it was in Nichelino that more than seventy pre-series of the new Audi Q2 compact SUV were assembled.

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