Just in time for the 2014 Geneva Motor Show, Lamborghini announced that it updated its Ad Personam personalization program. For those who don’t know, Ad Personam is Lamborghini’s program that allows customers to create their own made-to-order supercar. Currently, the program is available only for the Aventador Coupe and Roadster but soon, Lamborghini will also extend it for the recently introduced Huracan LP610-4.
Ad Personam also permits new color combinations for the interior, with expanded choice of leather and Alcantara colors as well as a new range of colors for the floormats and seatbelts.
Moreover, new materials are available, from semi-aniline leather to the most innovative and high-tech materials, such as Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top, interior and exterior details of the Aventador.
The supercars can also feature hand-stitched seat emblems and monograms. In order to make a buzz at the 2014 Geneva Motor Show, Lamborghini will show a special Aventador Roadster.
According to the official press release, the custom Aventador Roadster is the first vehicle featuring the Forged Composite inserts on the front spoiler, air intake, rear spoiler, on the door sills, instrument cluster cover, infotainment controls and screen trim.
Moreover, the mirrors and transparent engine hood details have been further personalized with the choice of matt silver paint instead of the classic black. The Aventador Roadster features a special Blue Sideris exterior color that matches the duel-color rims and the Forged Composite roof with blue highlights as well as the special Y-shaped livery.