Morgan delays the launch of EvaGT! Will debut at the 2014 Geneva Motor Show!

Article by Christian A., on December 19, 2011

The launch of the 2+2 coupé, the Morgan EvaGT, will take place at the Geneva Motor Show in 2014. Delayed for over two years, the new EvaGT from Morgan Motor Company was initially believed to debut at the Geneva motor show next March. Its preliminary design was seen at the Pebble Beach Concours d’Elegance in the U.S. in 2010. However, it is currently in development of a magnesium alloy technology that it hopes to use in the design of the new machine.

In the last six months, Morgan secured funding from the Technology Strategy Board (TSB) to enable it to participate in and handle a £1.4 million collaborative project that makes use of revolutionary materials in a chassis application.

This project, known as MagMog, started in November. The partners include design house Penso Consulting Ltd, panel supplier Superform Aluminium, Coventry University and Magnesium Elektron UK, which specializes in magnesium usage.

The project seeks to develop fitting technologies so that magnesium alloy could be used as the main material to build a body-in-white structure for the EvaGT. By using magnesium (which is 30% less dense than aluminum), the structural performance of the chassis will be improved. Its comparative weight would also be reduced.

When it comes to sports car manufacturers in Britain, the last survivor would have to be Morgan Motor Company. Much like Frazer Nash and Bristol, Morgan Motor is indeed lucky to have experienced success for a century now. One reason could be that Morgan Motor has long been known to enter into successful partnerships with suppliers from Germany in the likes of Bosch, BMW, and Siemens. However the company also has collaborations with research departments of top-class British universities along with UK-based young engineering companies.

Currently, one of the challenges of the industry is to manufacture highly efficient cars. Morgan Motor is expected to be up to the task as it not simply a flexible and small company but is one with a proven record when it comes to fast development cycles. As evidence, it has created what may be considered as the greenest of sports cars with the Morgan 4/4 Sport.

It managed to make this environment-friendly with the utilization of a light chassis paired with the new 1.6-liter Sigma engine from Ford. At present, the company is working with a technical team composed of well-qualified and young members who are working to finish their engineering PHD’s. As such, they will be able to fully utilize the research departments of University of Cranfield, Oxford, and even Birmingham City.

They will therefore be able to use this technical knowledge network to come up with cars that are more efficient. In particular, the team hopes to come up with an electric motor with a high torque with power that is two times better. However, it has to have the same size and weight. The team also wants to develop a strong lithium phosphate batter that will have a higher charge density in order to get the best efficient performance for its weight.

This is not all as Morgan Motor will be unveiling a new sporting family concept with the four-seater Morgan EvaGT. This Coupe was inspired by many of the British sports saloons released during the early 1950s like the Frazer Nash BMW 328 and the Bristol 400 series. However after World War II, the rationing implemented pushed designers to conserve and more importantly, make the most of the materials available to them. Even then, it also led to a wealth of pioneering engineering concepts.

For example since steel was limited, lightweight aluminum was instead utilized for the bodywork. To ensure reliability and comfort during long distance travel, equipped inside are the six straight smooth inline cylinder engines. Further since during the war engineers had to work in developing aircraft, aerodynamics played an important part in attaining high cruising speeds but keeping it economical.

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