The Rolls-Royce Wraith will be launched on March 5, 2013 at the Geneva Motor Show, according to Rolls-Royce Motor Cars. Deliveries are scheduled to begin in the fourth quarter of 2013. This was confirmed by Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös at the World Dealer Conference in London.
He told representatives of the 100-strong global dealer network that when the Rolls-Royce Wraith is presented for the first time in Geneva, it will “draw superlatives.”
He also said that this new model will feature the “boldest design, the most dramatic performance” as well as being the most powerful Rolls-Royce that has ever been the host of the legendary Spirit of Ecstasy figurine.
He described this car to offer a “timeless elegance” that offers a sense of “power, style and drama.” He expressed confidence that the Wraith will establish a benchmark in the ultra-luxury segment and will further cement Rolls-Royce’s position at the peak of automotive luxury.
With this launch, Rolls-Royce revives one of its most popular names that were first heard of in 1938. Müller-Ötvös said that Wraith is the perfect name for its new model as it refers to a nearly “imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth.”
The design of the new Rolls-Royce Wraith is a stunning work of art that exudes simplicity, confidence and dynamism. Even at a glance, the new Rolls-Royce Wraith definitely looks like a true driver’s vehicle.
On the exterior, the new Rolls-Royce Wraith conveys a great sense of beauty and grace, which purposeful character is defined by the swept lines of the fastback – a styling cue that can be traced back to the autos of the 1930s. The elegant yet dynamic exterior of the new Rolls-Royce Wraith is well complemented by its performance, as hinted by its wide rear track and short wheelbase.
The performance of the new Rolls-Royce Wraith is defined by its twin turbo V12 engine that delivers a whopping 624 bhp (465 kW) of output. With this power on its disposal, the new Rolls-Royce Wraith could sprint from zero to 60 mph in just 4.4 seconds (zero to 62 mph in 4.6 seconds).
However, Rolls-Royce didn’t intend the Wraith to be a GT bruiser as the British carmaker conceived this car to be an embodiment of refinement and luxury – just like any Rolls-Royce – to allow occupants to enjoy the beauty of opulent transport.
Making its debut on the new Wraith is what is considered as the most intelligent drivetrain in a Rolls-Royce. Moreover, the new Wraith comes with a number of innovative technologies like Satellite Aided Transmission (SAT), which utilizes GPS data to forecast what the driver might do next, and then chooses the right gear. This means that the Wraith doesn’t make unnecessary gear changes, allowing it to deliver – continuously and constantly – a dynamic road performance. For instance, as the Wraith exits a corner, SAT preselects the optimum gear to enable effortless acceleration.