Can you imagine what the cars would be like in 2030? That challenge was posed to South Californian design studios and each of them produced their own interpretation of Youthmobile 2030. Participating design studios include Audi, GM, Honda, Mazda, Nissan and Toyota.
Indeed, the cars boast awe-inspiring features, ranging from shapeshifting, changes in colors and materials, a link into a transit system where drivers not only share the commute but trade music and compare class schedules.
Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc., said that this year's Design Challenge has given these studios the opportunity to use their creative talents to revisit the concept of the car of the future.
They were given the chance to use the latest technologies to explore the requirements of young people. Judges for these entries include Tom Matano, Director of Industrial Design at San Francisco's Academy of Art University; Imre Molner, Dean of Detroit's College for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena's Art Center College of Design and Jason Hill, Principal of Eleven, LLC and Designer of the Aptera electric and plug-in hybrid/electric vehicle.
Six designers are pushing their entries for the Youthmobile 2030 Design Challenge: Volkswagen/Audi of America Design Center California; General Motors Advanced Design; Honda Research and Development, North America; Mazda R & D of North America; Nissan Design America and Toyota's Calty Design Research. First, Volkswagen/Audi of America Design Center California is submitting its Audi eOra and eSpira vehicles.
Both the eOra and the eSpira employs next generation vehicle control logic, functioning like an extension of the driver's body and senses. Boasting a small footprint and unparalleled agility, the eOra represents freedom and the coming of age, continuously adapting to the driver's movements and intentions. The eSpira, meanwhile, gives the driver unsurpassed control by considering even his smallest body movements and gestures.
General Motors Advanced Design, meanwhile, is presenting The Car Hero game, which pits the driver's skills against the vehicle's autonomous system. Once the user enters the destination into the navigation app on a smart phone, he or she could play against the car and "win" total control over the system, thereby gaining access to more extreme driving scenarios.
That's driving by gaming! Honda Research and Development North America, on the other hand, is submitting the Honda Helix, which incorporates human DNA with adaptive polymers to enable changes in its shape, color and materials. The shape-shifting Honda Helix primarily employs insight gained from human DNA to redefine individuality as well as the relationship between the driver and the vehicle.
Honda Helix features a tri-axis movement, which allows it to adapt and react to certain environments and traffic patterns. The Mazda Souga, as designed by Mazda R & D of North America, is an embodiment of personal branding. The Souga endorses VMazda, a virtual reality Web site that allows young entrepreneurs to design and create their own vehicles. VMazda comes with a virtual design mentor, which ensures that each car is driver-focused yet affordable and eco-friendly.
On the other hand, Nissan Design America came up with the V2G eco-neutral commuter car. A fusion between quality construction and dynamic design, V2G is a top-of-the-line electric vehicle that could be modified to adapt to the needs and wants of its owner.
What Toyota's Calty Design Research foresees for 2030 with the Toyota LINK is a mass transit vehicle for students that allows them to interact with their online social life. The shape of this mass transit vehicle could be customized into a personalized exterior design using "LINK SKINZ." This 2030 mass transit vehicle employs "LINK SPHERES," which are wheels made from an electro-conductive material that could convert friction into energy to recharge LINK's batteries.